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The 3 Best Facebook Ads for REALTORS®

Including one ad that delivers the motherlode of Facebook real estate leads You know real estate. It’s what you do. You enjoy it, you’re good at it, and you make a decent living at it. But, of course, you’d like to increase your annual GCI (what agent wouldn’t?), and you more than likely have been… Read more »


Ep. 245: Why Consistency Matters (with Luxury Agent Frank Isoldi)

 3 Important Marketing Lessons Worth Repeating Who should listen: This episode is for sales professionals and marketers who wants solid proof that consistent, omnipresent marketing delivers a substantial ROI. Key idea: Become synonymous with the service/product you provide, and you’ll readily garner more new and repeat business. Action item: Do whatever you need to… Read more »


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3 Reasons to Add a Personally Branded Magazine to Your Marketing Mix

Among the more unique marketing ideas for small businesses is a personally branded magazine. It’s high on the list of the most effective relationship marketing tactics used by real estate agents, financial advisors, insurance and mortgage brokers, lawyers, and other entrepreneurs who offer professional services as part of their brand strategy. Sending a personally branded… Read more »


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Ep. 287: How Authenticity Made Matt Lionetti a Superstar Agent

 “Broke Agent” Matt Lionetti Tells It Like It Is (and It’s Authentically Funny!) Who should listen: If you’re looking for inspiration for your content marketing or permission to be yourself and take a risk with what you create, then Matt Lionetti can be your guiding light. Key idea: People want to be able to… Read more »


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Ep. 285: 4 Things You Need to Turn a Team into a Company (with Tom Toole)

 Building a Real Estate Business Who should listen: Agents looking for golden nuggets about lead gen, lead conversion, and content marketing, but especially those agents wanting to power up their teams’ production. Key idea: You can’t run a real estate team and be in production and expect to do both well. Your team will… Read more »


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The Only 3 Real Estate Content Ideas You’ll Ever Need

Image source Here’s the problem with nearly all articles promising to offer you real estate content marketing ideas . . . They offer lists (sometimes really long lists) of disjointed content ideas that are meant to help stimulate the creative side of your brain about the types of content you can create—blogs, videos, newsletters, and… Read more »


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Ep. 284: Content Marketing 3 Things You Need to Know for Quick Success

 Build Your Content Marketing Strategy Around These 3 Pillars Who should listen: Anyone who wants to engage in content marketing but who doesn’t know the types of content that will drive leads. Key idea: Whatever the content, it needs to be valuable in at least 1 of 3 specific ways. Action item: Select one… Read more »



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Ep. 271: How to play and WIN the content game (with Jimmy Mackin)

The New Apple Privacy Rule: What Are Marketers Supposed to Do Now? Who should listen: Entrepreneurs looking for ways to use content marketing effectively and efficiently as a direct-to-consumer strategy. Key idea: The writing is on the wall—privacy laws will continue to hamper the effectiveness of push marketing. The best alternative is to attract… Read more »


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Ep. 265: How to Lead, Hire, and Build Wealth (with Dana Gentry & Linda McKissack)

 3 Top Tips for How to Become a Better Leader Who should listen: Anyone who wants some truly fantastic advice about leadership and agents who want more successful businesses. Key ideas: There are so many!! Action items: 1. Discover the vision your direct reports have for themselves. 2. Develop a 3- to 5-year vision… Read more »


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Ep. 293: Conviction Marketing: Become a Category of 1 (with Kelly Roach)

 Content Marketing Like You’ve Never Thought of It Before Who should listen: If you dream of hitting it big, we mean really big, in business, then listen to this episode and the advice given by a coach who turns overworked entrepreneurs into titans of their industries. Key idea: If you’re serious about being an… Read more »


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Ep. 263: How Pull Marketing Pushed Agent Leigh Brown to #1

 How to Become More Disciplined Telling Me That Being Disciplined Requires Discipline Doesn’t Help—but the 5 Tips in This Article Do Who should listen: Real estate agents and other sales professionals looking for practical, no nonsense advice proven to generate leads and build trusting relationships with clients. Key idea: You already know what you… Read more »