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The Best Marketing Plan for Financial Advisors – What the Data Say

Updated May 5, 2021 There is no shortage of advice available to financial advisors and broker-dealers about how to market their businesses. I’ve seen advice ranging from sending birthday and holiday cards to hiring a marketing firm or consultant whose expertise is working with financial services professionals. But if you’re a new advisor who’s only… Read more »


Ep. 200: Q&A with Josh and Luke (It’s our 200th episode!)

 How to Start a Blog It’s easy to understand why some people think it’s a complicated process. It’s not. For the 200th episode of Stay Paid, Luke and Josh answered fans’ questions about the podcast, their differing opinions, what they most liked about hosting a show, and more. One fan expressed some trepidation, but… Read more »


The 5 Best of the Best Real Estate Podcasts of 2021 (updated)

Updated August 4, 2021 It’s the Only List You Need If you’re overwhelmed by the number of real estate podcasts available, are unsure about which ones are truly worth your time and attention, or you’ve been led astray by false prophets, you can breath easy . . . I’ve got you covered. But let’s be… Read more »


Ep. 131: Amber Vilhauer–Create Content That Will Attract Your Tribe

   Amber Vilhauer is an online digital marketing expert who supports authors, speakers, and coaches to establish a powerful, integrated online presence that gets results and empowers them to make a difference in their industry. Since starting her agency, NGNG (No Guts No Glory) Enterprises in 2007, she has spent her career impacting her… Read more »


How to Write Effectively, Even if You’re Not a Marketer

We all know that building personal connections with clients leads to repeat business and referrals. That’s why the personalization of American Lifestyle magazine is so powerful. With each issue, we write a default letter for you that is tailored to the issue’s content. But when you read a message written by someone you know, doesn’t… Read more »


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Top 7 Best Real Estate Postcard Designs for Agents

Since you’re reading this article, it’s likely you already know that postcards (and direct mail in general) are an effective way to generate brand recognition and leads. They also have some unique benefits that make them an excellent choice if you are just starting to experiment with direct mail marketing: Postcards don’t use envelopes, so… Read more »


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8 Simple Tips for Writing Copy that Sells

For many, writing can be an intimidating task. But, knowing the basics can help increase your sales tenfold. If you find yourself straying away from writing copy or are in need of a quick refresher, here are eight simple tips to help you write the type of copy that sells. 1. Empathy is key Everyone… Read more »



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The Only 3 Real Estate Content Ideas You’ll Ever Need

Image source Here’s the problem with nearly all articles promising to offer you real estate content marketing ideas . . . They offer lists (sometimes really long lists) of disjointed content ideas that are meant to help stimulate the creative side of your brain about the types of content you can create—blogs, videos, newsletters, and… Read more »


The 5 Best Sources of Real Estate Scripts

The 5 Best Sources of Real Estate Scripts

Before I begin, let me congratulate you for making one of the best decisions you can for setting yourself up for success. Good for you! Obviously, I’m assuming that if you’re reading this blog, it’s for one of two reasons: You’ve decided to act on all that advice you’ve been getting about every agent’s need… Read more »


Mind the (Service) Gap for More Referrals

There’s a gap in client service perceptions, and it could be costing you referrals. According to a Bain & Company report, eighty percent of companies believe they deliver superior customer service—but only eight percent of their customers agree. That’s a huge difference, and when you rely on referrals to drive business, the impact of client… Read more »


Here’s What Agents Should Post on Facebook and Social Media

What should real estate agents post on social media? What’s the best content for real estate agents? What should real estate agents posts on Facebook? How do I get people to interact with my social media? What are some real estate content ideas? What social media should real estate agents use? These are questions we… Read more »