How to Track Print Ads in Google Analytics

Google Analytics is a great tool for tracking your online marketing efforts. But what about when your ads aren’t online? Here’s a nifty trick for that. Google Analytics can be a great tool to improve your marketing efforts. It can show you where your visitors are coming from and what they do while they’re on… Read more »


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5 Examples of COVID-19 Postcards for Agents

Agents need a quick but effective way to nurture relationships within their sphere. COVID-19 postcards for agents are an economical and efficient solution. If you listen to some of the top real estate podcasts that have been streaming during the last six to eight weeks, you’ll hear experts advising their listeners to keep their marketing… Read more »


Ep. 211 Jeff Lerner: Giving away millionaire secrets

 How to Use Retargeting Ads as a Part of Your Digital Marketing Strategy Jeff Lerner is the epitome of the entrepreneur who simply won’t quit. During his interview with Luke and Josh, he explains that he: Dropped out of high school to become a jazz musician … Got fired from his first job after… Read more »


Ep. 209: Don’t be famous. Be MicroFamous.

 The Real Power of Podcasts Matt Johnson runs a San Diego-based production agency that creates ready-to-launch podcasts for business coaches, consultants, and thought leaders. His job is to make sure his clients connect with the right audience, build influence, and become MicroFamous (which is also the name of his book and podcast). And during this… Read more »


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The Science of How to Be a Memorable Service Professional

Use the psychology of memory and sound relationship-marketing tactics to build long-lasting, memorable customer relationships and stay top of mind How are people going to remember you when you’re gone? Relax. I don’t mean “gone” as in “gone to a better place.” I mean “gone” as in you’ve left a conversation with someone you haven’t… Read more »


5 Tips for Nurturing and Closing Leads from Zillow and Realtor.com

With so many of the national real estate portals—Realtor.com, Zillow, and others—generating and offering leads for sale, purchased internet leads have become a source for many of today’s real estate professionals. But, once you’ve purchased and received the lead, how do you turn that into viable business? The advent and continuing rise of third-party, pay-to-play… Read more »


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How to Market Medicare Insurance

The Best Marketing Ideas for Medicare Insurance Agents in 2023 Discover an efficient and effective marketing strategy that will gain you not only more repeat business but also increase your client referrals. As a Medicare insurance agent, you’ve got a large number of balls to keep in the air, including annual education and license requirements,… Read more »


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3 Reasons to Add a Personally Branded Magazine to Your Marketing Mix

Among the more unique marketing ideas for small businesses is a personally branded magazine. It’s high on the list of the most effective relationship marketing tactics used by real estate agents, financial advisors, insurance and mortgage brokers, lawyers, and other entrepreneurs who offer professional services as part of their brand strategy. Sending a personally branded… Read more »


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Ep. 243: How to Master Relationship Marketing (with Glennda Baker)

 How Does Relationship Marketing Work? If you’re going to understand relationship marketing, you need to start by knowing that it’s not a short-term strategy. Who should listen: Anyone who wants to understand how they can effectively implement relationship marketing in their business. Key Point: If you don’t form lasting relationships with your clients, you’re… Read more »


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How a Managing Broker Stays in Front of Her Clients

With thousands of other agents just around the corner, it’s not suprising that real estate agents go above and beyond to stand out from the rest. And, managing broker and owner of Fresh Air Real Estate, Jackie Long is no different. She has set herself apart from the competition by utilizing all that American Lifestyle… Read more »


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Act on It: How Sales Role Playing is Still Effective

You won’t encounter an industry that doesn’t contain some form of onboarding. Whether it’s shadowing a manager, or watching hours of videos, training plays a crucial role in success. But in the dog-eat-dog industry that is sales, a good company will invest countless dollars and hours to ensure that their new employees are equipped with… Read more »