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The 2023 Complete Guide to How to Become a Luxury Real Estate Agent

Congratulations! You’ve found what you’ve been looking for: a comprehensive source that addresses everything you need to know most about breaking into the luxury market. Best of all, it does it all in ONE place. Read on to discover: Why you might (or might not) choose to become a luxury real estate agent. Who swims… Read more »


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The Best Marketing Strategies for Your Small Business

Of all the types of marketing strategies out there, the one I’m about to discuss with you is easy to understand, simple to implement, and, above all, exceptionally effective. And whether you’re a real estate agent, independent financial advisor, insurance broker, roofer, landscaper, interior designer, or any other type of small business owner, you can… Read more »




How To Convert Real Estate Internet Leads (Superstar Agents’ Top Tips)

By now, every agent likely knows that their best real estate leads come from referrals. This only makes sense given that referrals are the most trusted source of information for consumers looking to purchase a product or service. But while there are agents who have created referral-only businesses, not everyone has a sphere large enough… Read more »


Portrait photo of Marty Neumeier with caption reading, "You have to be 'the only' at something

Ep. 163: Best-Selling Author Marty Neumeier on Narrowing Your Focus to Grow Your Brand

 How to Create a Successful Brand Marty Neumeier, acclaimed author of The Brand Gap and Zag, shares his advice for real estate agents and other small business owners. When it comes to your business, few decisions are as important as how to create a successful brand that will distinguish you from the competition. But… Read more »


Ep. 186: 5 Tips to Help You Crush Your Rookie Year

 How to Get Started in Real Estate A Five-Step New Real Estate Agent Business Plan That’ll Set You Up for Success Congratulations! You’ve decided to become a real estate agent! You’ve got your real estate license, a space to work, a great cell phone plan, and a calendar ready to fill with appointments. Now… Read more »


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The 3 Best Facebook Ads for REALTORS®

Including one ad that delivers the motherlode of Facebook real estate leads You know real estate. It’s what you do. You enjoy it, you’re good at it, and you make a decent living at it. But, of course, you’d like to increase your annual GCI (what agent wouldn’t?), and you more than likely have been… Read more »


How to Develop a High-Net-Worth Client Strategy

For financial advisors, it’s essential to provide incredible customer service at every step of the relationship. When it comes to high-net-worth clients—who’ve grown to expect not only good, but truly exceptional service—an attention to detail is especially important. But how can advisors create a memorable experience that will help them win over (and keep) high-net-worth… Read more »


An agent looks at Luke Acree's Instagram profile on a cell phone screen.

11 Real Estate Influencers Agents Should Be Following

The world of real estate can get competitive, so it’s crucial for agents to understand what their peers are doing—particularly the most successful among them. If you’re looking to dominate your local real estate market, here are 11 thought leaders you need to follow on social media right away.  Tom Ferry View this post on… Read more »


Ep. 211 Jeff Lerner: Giving away millionaire secrets

 How to Use Retargeting Ads as a Part of Your Digital Marketing Strategy Jeff Lerner is the epitome of the entrepreneur who simply won’t quit. During his interview with Luke and Josh, he explains that he: Dropped out of high school to become a jazz musician … Got fired from his first job after… Read more »


Ep. 247: Step-by-Step Process for Converting Facebook Leads (with Gus Munoz Castro)

 3 Tips for Producing a Higher Conversion Rate from Facebook and Other Online Ads Who should listen: This episode is for real estate agents who want more success in converting Facebook ads to appointments. Key idea: Better-quality leads coupled with a systematic follow-up strategy, including calls that encourage leads to like and trust you,… Read more »