Business Transformations: Smart Strategies for Real Estate Agents Don’t let the idea that your real estate business is “too small” stop you from making smart investments that will increase your efficiency, augment the professionalism of your brand, and reward your clients for their loyalty. In each case, the ROI will be substantial. In the… Read more »
Ep. 454: 5 Life-Balancing, Business-Growing Strategies for Real Estate Agents
Ep. 456: The Only Growth Strategy That Never Fails (with Justin Brock)
Beyond Transactions: How Prioritizing Value Builds Brands Customers Will Love and Trust At any given time, only 3% of your audience is ready to buy from you today, so it’s important to develop a strategy that will keep the other 97% in your pipeline. A key component of that strategy should be activities that… Read more »
Ep. 459: Unlock The Power of Engagement to Build Your Instagram Presence
Instagram True or False (Revealing IG Secrets!) Not all the advice you hear about how to rank on Instagram is good. In fact, a lot of it will work against you. While Instagram advice is a dime a dozen these days, not all of it is very useful. Instagram continues to be the highest-downloaded… Read more »
ReminderMedia Branded Magazines Readership Survey
31% of recipients were prompted to refer the professional who sent them the magazine in the last 12 months. Why conduct a readership survey? In January 2023, we engaged GfK MRI to conduct an online study of your clients—the people who receive both the print and digital versions of American Lifestyle, Start Healthy, and Good… Read more »
Is Buying Real Estate Leads Worth It in 2024?
Beyond the pros and cons, there is a bigger picture to consider when deciding whether paying for real estate leads is worth it The best lead generation system for Realtors® is the one that works for you. Some agents find great success with organic strategies, such as door knocking and blogging. Conversely, others rely on… Read more »
Real Estate Agents Want to Know—Is Door Knocking Worth It?
Door knocking in the real estate industry is more than just a method of acquiring properties or clients; it’s an opportunity to build relationships and provide value. How do you know when something is worth doing? The answer is, naturally, subjective. Your decision will depend on various factors and personal considerations, including your enthusiasm for… Read more »
Proven, Road-Tested Ways to Get Real Estate Referrals
7 Stay Paid Podcast Guests Share Their Strategies The 4th and final part in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies It’s not often you find a resource that will give you a truly tested and proven solution to a problem. You’ll easily find “ideas,” “suggestions,” “tips,” and the like,… Read more »
Ep. 378: Farming 101—Choosing. Marketing. Campaigning.
Increase Brand Recognition with Geo Farming Everything you need to know to create a profitable marketing campaign and increase your brand recognition Who should listen: Anyone who wants to improve their brand recognition by getting in front of an audience in a specific area. Key idea: Geo farming is a long-term game in which… Read more »
Ep. 260: The 3 Hidden Secrets We Found in 2021 Sales Stats
What 2021 Sales Statistics Say about Lead Generation, Follow-Up, and Referrals Who should listen: Sales professionals interested in their profession’s most important statistics, how they compare, and advice for improving. Key idea: Three simple actions can improve your results . . . all you need to do is take them. Action item: Call the… Read more »
How to Explain the End of Zillow Offers to Your Clients
For many real estate professionals, Zillow often seems to represent an existential threat to their businesses, and to the industry as a whole. The scale of their influence and impact, as well as their online dominance, have long been a source of frustration for agents and brokers. The launch of their iBuyer, Zillow Offers, in… Read more »
Diversifying Your Current Client Base
The past year-plus of pandemic living has, in many ways, made many people and communities withdraw from their accustomed way of living. While some have found it easy and exciting to branch out and return to their previous level of social interaction, others may still be struggling to find their footing in a post-pandemic world…. Read more »
3 Tough Real Estate Questions Every New Agent Needs to Be Prepared to Answer
How long have you been an agent? Why should I do business with you? How are you going to find/sell my house? Whether you’re preparing for your first listing presentation or you’ve already been through your first and are suffering some mild trauma, I want to put you at ease by sharing some positive news…. Read more »
