"The best topic is the one you're an expert in" - Jill Addison

Ep 98: The Best Video Marketing Practices for Your Business (with Jill Addison)

  Jill Addison is the founder of FA Client Machine—a turnkey video marketing service designed to help financial advisors attract and retain more clients. Today on Stay Paid, Jill shares video marketing strategies that will help you grow your business, regardless of the industry you’re in. Key Points: When you follow up with video marketing… Read more »


An agent hands over the keys to a new home

Top 4 Reasons Why FSBOs Need a Real Estate Agent

In the digital age, there are many sellers who are convinced they can be successful without the help of a qualified agent. But, as the lengthy lists of unsold FSBOs and expired listings will attest, many of those sellers don’t quite know what they’re getting into. If you’re an agent talking to a seller who’s… Read more »


How to Produce Engaging Video Content for the Web

Having a video presence online is a fun, useful way to directly address clients and potential clients. There are some really simple tips and tricks to help you avoid common mistakes and get the most out of each video you post. Keep it short. The first 3–5 seconds of the video are crucial. Don’t spend… Read more »


Celebrate Childhood with ALM67

Connecting with your recipients has never felt so nostalgic. With Issue 67 of American Lifestyle magazine, you’ll inspire their inner child by sharing your support for the creative arts and Pediatric Cancer Research at The Children’s Hospital of Philadelphia. Skip the Mantel The Children’s Edition hits homes right in the heart of the season for giving, and… Read more »


How to Stand Out in Your Email Marketing

On any given day, most people have their inboxes flooded by dozens of different marketing campaigns. Although it may seem like it’s reached a saturation point, 74 percent of consumers say they prefer their commercial communications through email, and 66 percent of online consumers say that a marketing email has prompted them to make a… Read more »


Boost Your E-Leads with Content Marketing

Everyone is online—your brother, your mom, your grandma, your grandma’s best friend. According to Statista, there were more than 4.2 billion internet users as of October 2018. That means that if you want your marketing efforts to reach your target audience, you without question need an online presence. The problem is that with so much… Read more »


Ep. 51: Interview with Kirk Lowe and Matthew Halloran: Maximizing Your Digital Marketing with Podcasts

Kirk Lowe and Matthew Halloran are the founders of Top Advisor Marketing, which provides businesses with creative solutions for branding, financial podcasting, and social media outreach. Their innovative approach and focus on digital communication has helped some of the biggest names in the financial world better relate to their clients. In today’s episode of Stay… Read more »


Ep. 13: Why Your Business Should Have a Facebook and Google Page

Surprisingly so, social media is more than just a platform to stalk your so-called friends’ whereabouts. In fact, using certain platforms—like Facebook and Google—for marketing purposes can come in quite handy, regardless of your industry. But, nowadays it’s not so much of a question of if you should be on social media, it’s more so… Read more »


Win More Business with These LinkedIn Best Practices

LinkedIn can be a powerful tool for your sales strategy. How? There are several ways. The first, and most obvious, is by expanding your professional network. Every connection you build has the potential to lead to referrals. And don’t forget, your connections have connections, too. I’ll share how you can leverage these second- and third-level… Read more »


Who is Your Ideal Client?

Admit it. Your first instinct is to say that everyone who has a need for your services is your ideal client. You don’t want to exclude anyone for fear of missing out on his or her business. However, this kind of thinking could be doing just the opposite. Instead of helping you attract more business,… Read more »


Using Your Facebook Business Page as Part of Your Inbound Strategy

Inbound marketing, which involves taking strangers through a process that eventually turns them into customers and even promoters of your brand, has become the most effective marketing strategy for doing business online. That means it’s no longer just a “good idea” for your business to be actively involved in social media. As reported by Marketing… Read more »


The Power of Print: How Traditional Media Impacts Modern Marketing

To borrow a phrase from Mark Twain, “The reports of print’s death are greatly exaggerated.” The speculation that print is a dying medium has been bouncing around since the rapid surge in the rise of the internet and social media sites. And while online marketing channels do make up a growing portion of the marketing… Read more »