Ep. 176: How to Get More Leads with Lead Magnets

 How to Build an Email List and Attract New Customers Using Lead Magnets One of the best ways to build an email list and attract new customers is to offer a lead magnet. A lead magnet is something of value that you offer to your target audience in exchange for their email address and/or… Read more »


Ep. 171: Tamara Johnson: Dream big. Fail hard. Get back up.

 This is Not a Failure to Success Story. Nor is it a story about succeeding and then failing. It’s not even a story illustrating the quaint but annoying panacea: Success is not final; failure is not fatal. It is, however, a story to which every entrepreneur can relate. It’s a story for anyone who… Read more »


Ep. 153: Eric Feng – Top 12% Global Speaker on How to COVID-Proof Your Business

 In the post-COVID marketplace, service professionals will need to adapt to new and different strategies for online prospecting. Listen in as Eric Feng shares with Luke and Josh the three steps service professionals can take to create an attraction-based business—one where quality clients come looking for you—that’s immune to threats like COVID-19. Identify, research,… Read more »


More Ways New Real Estate Agents Can Get Leads for Free

This is Part 2 in a series about lead generation for new real estate agents. You can get leads for free from more places and in more ways than you might have thought possible. This time, we go digital with Facebook. Like any new real estate agent, I remember what it was like to be… Read more »


10 Ways New Agents Can Get Free Real Estate Leads

Updated September 26, 2023 As a new agent, you can get free real estate leads from more places and in more ways than you may have thought possible. When looking for free ways to generate real estate leads, the thing to keep in mind is to take advantage of the resources you already have in… Read more »


Real estate agent in front of home speaking to a family of mom, dad, young boy, and young girl

How to Get Real Estate Leads in 2020

An exodus from cities wracked by COVID-19 and a growing trend toward new work from home policies are creating big opportunities for real estate agents. My mother always says that if you look long and hard enough, you’ll find something good in every situation. But the COVID-19 pandemic has challenged her fortitude, as well as… Read more »


Ep. 199: 1M followers in 30 days with Brendan Kane

 How to Write a Hook That Stands Out in a 3-Second World Back in 2015, Microsoft conducted a study about the shrinking attention span of humans. They surveyed 2,000 people and conducted brain scans of 112 others using electroencephalograms (EEGs). Their conclusion was that from the beginning of the mobile revolution in 2000, our… Read more »


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The Essential Content Marketing Plan for Real Estate Agents

In many industries, content creation and distribution has been a standard marketing practice for many years. However, in the real estate industry, many agents and brokers are just starting to adopt best practices for content. If you’re like many of your colleagues, your professional resolution includes getting on board with a more effective and consistent… Read more »


Zillow: How Worried Do Agents Need to Be?

Updated October 2021 If you haven’t asked, then you’ve got your head in the sand. Contrary to what industry news and conference keynotes might lead you to believe, not every agent hates Zillow. Granted, I had little success when searching for any positive agent reviews of the behemoth. Even so, I have to assume that… Read more »


Ep. 200: Q&A with Josh and Luke (It’s our 200th episode!)

 How to Start a Blog It’s easy to understand why some people think it’s a complicated process. It’s not. For the 200th episode of Stay Paid, Luke and Josh answered fans’ questions about the podcast, their differing opinions, what they most liked about hosting a show, and more. One fan expressed some trepidation, but… Read more »


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Ep. 222: 4 ways to generate leads in 2021

 4 Hot Marketing Ideas for 2021 They’ve been around for years but in 2021, these four marketing ideas—three based solidly on evolving technology and one on good old-fashion human contact—will be at the top of every smart entrepreneur’s list: YouTube videos Predictive analytics Marketing automation Relationship marketing   YouTube: Video marketing has become essential… Read more »


Ep. 231: Building a superior team with Patricia Kiteke

 The Real Estate Career Path The Road from Agent to Broker Includes Knowing How to Build a Team Not every real estate agent wants to become a real estate broker. The responsibilities are more challenging. The work, while different, is no less demanding. And the risks are greater—but so are the rewards. Before building… Read more »