Updated February 2023 You, dear real estate agent, are one smart cookie. You’ve already figured out that the best way to stay top of mind and garner referrals is to consistently stay in touch with your clients. And savvy professional that you are, you also know that a quick pop-by during which you deliver a… Read more »
Pop-Bys for REALTORS®: Ideas, Free Gifts, & Tracking to Use Year-Round
The Best Practices for Content Marketing
It’s crucial to understand the best practices of content marketing so you can succeed at the business you’re putting out to the world. There could be an endless list of practices, but these are the key ones to keep in mind when you’re strategizing your way into the new year. Produce quality over quantity Sure,… Read more »
Ep. 370: How to Inspire Your Team to Perform at Their Best
 Motivation in the Workplace Strategies for Motivating Employees and Increasing Productivity Who should listen: If you manage or lead people, then this episode will provide you with insights about employee motivation you probably haven’t heard before. Key idea: Whether people are motivated intrinsically or extrinsically to perform a task should influence whether you assign… Read more »
Honesty is the Best Policy for Marketing
No one likes to be disappointed, but everyone likes to be pleasantly surprised. This is the theory behind some of the world’s greatest honest marketing campaigns. When you’re honest about the quality of your services, you aren’t leaving customers with unrealistic expectations of what you have to offer, or worse, leave them feeling like you… Read more »
3 Reasons to Add a Personally Branded Magazine to Your Marketing Mix
Among the more unique marketing ideas for small businesses is a personally branded magazine. It’s high on the list of the most effective relationship marketing tactics used by real estate agents, financial advisors, insurance and mortgage brokers, lawyers, and other entrepreneurs who offer professional services as part of their brand strategy. Sending a personally branded… Read more »
Ep. 219: Marketing in 2021 with Dustin Brohm
 Content Marketing for Real Estate Agents Tips for beginners and others who want to diversify their marketing plan The only thing you might know about content marketing is that it involves, dare we say it . . . writing. And for that reason, you may have avoided it like a vampire avoids sunlight. You… Read more »
How to Kick-Start Your Mornings
If you’re serious about crushing your goals this year, then you’re probably looking for ways to increase your productivity. Step 1: make sure you’re starting your day off right. When you have a great morning, you’re better prepared to face the rest of your day. Keep reading for four ideas that will help you shake… Read more »
3 Ways to Evaluate Your Online Image
Web presence is no longer optional for real estate agents, yet so many are doing a lackluster job with managing their online image. Luke breaks down 3 simple areas of focus to create brand awareness on the Internet. Video Transcription Guys today we’re talking about making your name industry synonymous, and I want to dive… Read more »
Product Toolkit: When to Write a Personal Letter for ALM
The inside cover letter is one of the most important parts of American Lifestyle magazine, and there are three situations where it should be customized by the sender. Sefton Eisenhart, a writer here at ReminderMedia, will review when custom composition is most effective. Video Transcription Are you always looking for new ways to maximize ROI… Read more »
A New Personally Branded Magazine for the Home
It’s the Marketing Your Clients Have Been Waiting for! Let’s just be direct about direct mail marketing . . . it’s called junk mail for a reason. Of course, the businesses and marketers who send direct mail don’t call it junk (at least not in public). But we all know that much of the typical… Read more »
Ep. 18: Why Every Salesperson Needs a Unique Selling Proposition
In today’s cutthroat business world, any service based sales professional understands the importance of setting themselves apart from the competition. But, there’s more to it than just offering different products and utilizing multiple marketing tactics. In fact, the best way to get a leg up on competition is by creating an unique selling proposition. Key… Read more »
10 Tips Agents Can Use to Advertise on Social Media
Implementing a focused social media strategy seems to be a perpetual resolution for real estate professionals. With so many platforms and so many ways to approach the task, it’s no wonder social media becomes either a dreaded task or an afterthought for many agents and brokers. If you are trying to jumpstart your online presence,… Read more »
