4 Can’t-Miss Ideas for Memorable Client-Appreciation Events Who should listen: Service professionals wanting ideas and best practices for planning client-appreciation events. Key idea: The most important part of any client event is ensuring you follow up with attendees after the party. Action items: Plan an intimate client event with a few key clients, and… Read more »
Ep. 306: 4 Reasons to Host Client-Appreciation Events + Best Practices
Ep. 305: How to list $11.2M in 90 days with 1 strategy (with Jimmy Burgess)
The Video Marketing Strategy That Will Change Your Real Estate Business Forever Who should listen: This episode is for agents who are willing to invest a bit of time to try a new twist on a familiar lead-generation technique that will take your business to new heights. Key idea: Value relationships over transactions and… Read more »
Ep. 308: Best-Ever Gift Ideas That Make Clients Feel Like VIPs
Giving Gifts to Clients How to Turn First Impressions into Lasting Impressions Who should listen: Anyone who wants some sound advice for giving gifts to clients, including ideas for making your gifts exceptionally memorable. Key idea: Best-in-class service suggests giving best-in-class gifts. Your gifts don’t need to be expensive; however, they need to be… Read more »
How to Market Luxury Real Estate to High-End Clients
What makes marketing to high-net-worth individuals, very high-net-worth individuals, and ultra-high-net-worth individuals (HNWIs, VHNWIs, and UHNWIs) such a challenge is that these elite groups of people are both like and not like those of us who have normal jobs. Now, granted, they’re more unlike the majority of us, but the similarities are worth considering. Luxury… Read more »
15 Cheap Marketing Ideas for Real Estate Agents on a Budget
Let’s say you’re a real estate agent who’s fairly new to the business, or you’re a broker who’s starting to build a team, and you’ve got to figure out how to manage marketing for a small business on a tight budget. Well, rest easy because you’ve come to the right place! I’ve got some inexpensive… Read more »
The 3 Best Facebook Ads for REALTORS®
Including one ad that delivers the motherlode of Facebook real estate leads You know real estate. It’s what you do. You enjoy it, you’re good at it, and you make a decent living at it. But, of course, you’d like to increase your annual GCI (what agent wouldn’t?), and you more than likely have been… Read more »
The Top 9 Best Marketing Ideas for Financial Advisors
Marketing for financial advisors is much like marketing for providers of other professional services. You need to ensure you direct your marketing toward a well-defined audience. Your marketing should tell a compelling story. It must offer your audience something of value. And best practices require it include a call to action. But unlike marketing for… Read more »
Ep. 325: Use Social Media to Get Leads to Chase You (with JB Bolvadin)
Expert Advice for How Agents Can Improve Their Social Media Content Who should listen: Real estate agents and other entrepreneurs wanting advice about the best types of content to post on social media. Key idea: A lack of engagement doesn’t mean people are not seeing your content. Action item: Call and survey your clients… Read more »
Ep. 330: How to Get Better at Anything—The Talent Code
Do You Have a Hidden Talent? Or One You Want to Improve? Who should listen: If you’re looking for a scientifically proven way to improve a skill or talent, with examples that hold true, then this episode is for you. Key idea: There is a neurological change in your brain that you can directly… Read more »
Top 5 Branding Tips for Rookie Real Estate Agents
When you’re just starting out as a real estate agent, it’s all about getting your name out there and making connections. In other words, you need to focus on building your brand. Once you do that, you’ll earn the trust of prospects and win listings. From there, you can build lasting relationships and create a… Read more »
Here’s What Agents Should Post on Facebook and Social Media
What should real estate agents post on social media? What’s the best content for real estate agents? What should real estate agents posts on Facebook? How do I get people to interact with my social media? What are some real estate content ideas? What social media should real estate agents use? These are questions we… Read more »
Ep. 337: How to Build Trust with Clients (with René Rodriguez)
Building Trust with Clients Who should listen: This episode is for salespeople who are curious about what neuroscience can teach them about influencing behavior and building trust with their clients. Key idea: The only thing that makes providers of the same service different from one another is the unique customer experience they can provide… Read more »
