Product Toolkit: When to Write a Personal Letter for ALM

The inside cover letter is one of the most important parts of American Lifestyle magazine, and there are three situations where it should be customized by the sender. Sefton Eisenhart, a writer here at ReminderMedia, will review when custom composition is most effective. Video Transcription Are you always looking for new ways to maximize ROI… Read more »


Ep. 18: Why Every Salesperson Needs a Unique Selling Proposition

In today’s cutthroat business world, any service based sales professional understands the importance of setting themselves apart from the competition. But, there’s more to it than just offering different products and utilizing multiple marketing tactics. In fact, the best way to get a leg up on competition is by creating an unique selling proposition. Key… Read more »


3 Ways to Evaluate Your Online Image

Web presence is no longer optional for real estate agents, yet so many are doing a lackluster job with managing their online image. Luke breaks down 3 simple areas of focus to create brand awareness on the Internet. Video Transcription Guys today we’re talking about making your name industry synonymous, and I want to dive… Read more »


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A New Personally Branded Magazine for the Home

It’s the Marketing Your CLIENTS Have Been Waiting for! Let’s just be direct about direct mail marketing . . . it’s called junk mail for a reason. Of course, the businesses and marketers who send direct mail don’t call it junk (at least not in public). But we all know that much of the typical… Read more »


Write Amazing Instagram Captions for Your Business

When it comes to growing your brand on Instagram, it’s all about the little details. From the filters you apply to your photos to the hashtags you use to promote them, each choice you make plays a role in how your content will perform—and, ultimately, in how people will feel about your business. Though Instagram… Read more »


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10 Tips Agents Can Use to Advertise on Social Media

Implementing a focused social media strategy seems to be a perpetual resolution for real estate professionals. With so many platforms and so many ways to approach the task, it’s no wonder social media becomes either a dreaded task or an afterthought for many agents and brokers. If you are trying to jumpstart your online presence,… Read more »


Ep. 211 Jeff Lerner: Giving away millionaire secrets

 How to Use Retargeting Ads as a Part of Your Digital Marketing Strategy Jeff Lerner is the epitome of the entrepreneur who simply won’t quit. During his interview with Luke and Josh, he explains that he: Dropped out of high school to become a jazz musician … Got fired from his first job after… Read more »


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6 Easy Ideas for Converting FSBOs Into Clients

According to the National Association of REALTOR®’s (NAR) most recent statistics, approximately 8% of home sales were For Sale By Owner transactions. That represents a significant portion of the market, so tapping into it can have a big impact on your bottom line. If you’re looking for the opportunity to convert FSBOs into clients, you’ll… Read more »


Content Marketing Strategies for Renters and Younger Buyers

Millennial and Gen-Z buyers make up the vast majority of current and potential buyers in markets throughout the country. These generational cohorts may wait longer to buy their first home than previous generations did, but, for most, it is an important part of their overall financial and lifestyle plan. As a real estate professional, positioning… Read more »


Ep. 229: How to Thrive in a Low-Inventory Market with Kevin Scanlan

 Low Housing Inventory Strategies agents can use to find opportunities During his interview, Kevin Scanlan makes clear that unless agents adapt to becoming a listing-centric agent during this period of low housing inventory, they will go “extinct.” Simply put, you won’t make money unless you do. But it’s a bit of a chicken and… Read more »


Ep. 240: Four Social Media Platforms You’re Not Using (But Should Be)

 How to Boost Your Social Media Presence Instantly Who should listen: If you’re an entrepreneur and you want to increase your social media presence while encouraging more engagement, then this episode is for you. Key point: LinkedIn, Pinterest, Quora, and Clubhouse are less saturated social media platforms that you can use to get and… Read more »


Training for Real Estate Agents: Beyond the Brokerage

Real estate is an information-rich industry, and being a real estate agent requires you to continue to learn and grow throughout your career. While there’s a lot to be said for getting out there and putting boots on the ground to learn about your local market, you’ll probably find that you need more instruction than… Read more »