Today’s B2B consumer will find three pieces of content about a vendor for every one piece that is published or delivered by marketing or sales.
– Forrester Research
Today’s B2B consumer will find three pieces of content about a vendor for every one piece that is published or delivered by marketing or sales.
– Forrester Research
90% of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions.
– Dimensional Research
90% of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions.
– Dimensional Research
85% of consumers said they read up to 10 reviews before feeling they can trust a business.
– Search Engine Land
85% of consumers said they read up to 10 reviews before feeling they can trust a business.
– Search Engine Land
39% of consumers said they read reviews on a regular basis to determine whether a local business is a good business.
– Search Engine Land
39% of consumers said they read reviews on a regular basis to determine whether a local business is a good business.
– Search Engine Land
88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts.
– BrightLocal
88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts.
– BrightLocal
72% of customers don’t take action until they have read reviews.
– Testimonial Engine
72% of customers don’t take action until they have read reviews.
– Testimonial Engine
Having five reviews results in purchase likelihood increasing by a factor of almost four times.
– Spiegel Research Center
Having five reviews results in purchase likelihood increasing by a factor of almost four times.
– Spiegel Research Center
73% of customers value the written review over the overall star rating.
– Fan and Fuel
73% of customers value the written review over the overall star rating.
– Fan and Fuel
