A Message from Luke

There are days when every entrepreneur falls prey to doubt, feels that failure is imminent, and questions their decisions. On those days, you need to “Take Action!” (It’s what I say at the end of every episode of our Stay Paid podcast.)

Doing something is the only way to move forward and to make things happen. It’s okay if you don’t have all the answers, don’t know what the outcome will be, or don’t feel confident—take action anyway. And if what you do doesn’t produce the results you want, then that’s okay too. It’s a rare day when we hit a goal on the first try. Take from the experience what you can and try something different.

If you’re short of where you want to be, don’t let it get you down—but be honest with yourself too. Are you doing everything you said you’d do? Are you engaging in activities that directly contribute to your bottom line—like following up with leads and staying in contact with clients? If not, you still have half a year to make the necessary switch.

The point is to always be moving forward because it’s the only way to get from where you are to where you want to be—and you can only fail if you stop trying.

Here’s a simple action item: Each day for the next five days, connect with five people in your database. If you haven’t touched base in a while (maybe a long while), own that, but then move on to have a quick catch-up conversation. Use your call as the first step toward reestablishing a relationship.

A personally branded magazine makes having these conversations easy. Every two months, their arrival gives you an organic reason to call your recipients to ask if they are enjoying their free subscription. Use the articles, interviews, recipes, and more to have a conversation that connects with your clients’ individual interests—there’s something for everyone in every issue.

Consistently reaching out to clients with value they appreciate will nurture relationships, keep you top of mind, and generate referrals. But first, you need to make those calls—so take action on that today.

To your continued success,