The Real Estate Playbook

“I have subscribed to American Lifestyle magazine for a few years now, and my clients tell me they have to flip a coin in their household to see who gets to read it first. I sent it to two clients who did not follow me when I moved firms; and within two years, both clients came over, and they said it was all because of the magazine!”

“I can directly link over $3,000,000 in sales from sending American Lifestyle to my closest sphere of influence group. It’s easy to use and really stands out from other sources of direct marketing. The staff is great too!”

I’ve been using American Lifestyle magazine for only 3 issues and I’ve received 2 transactions as a direct result of being in front of my past clients consistently and providing something of value! My clients love the magazine, they text me to say thank you, and I hear from them more often than before! This is truly marketing dollars well spent!

“Last year was my best in decades, and every single client was either a recipient of American Lifestyle or referred by a recipient of American Lifestyle. This was my third year of mailing it to past clients and my sphere of influence, after I dropped all other paid advertising.”

It has been a pleasure using American Lifestyle magazine to connect with my clients. I recently started featuring a new client on my back cover, since I can customize the pages. My clients really get a kick out of it! I recommend ALM to all real estate agents!

Last year was my record year for repeat and referral business, and I do attribute part of my success to marketing with American Lifestyle magazine. It helps me keep in front of my clients, and I think it’s a really nice piece.  I am not a huge fan of print advertising, but this magazine has proven that it brings results, and I have seen my return on investment. This is the one product I rely on to connect with my clients.

I have had several clients call me out of the blue due to American Lifestyle. I have now cut back on all other marketing! I sold $10M last year in apartment buildings, and I know for a fact that it was from American Lifestyle magazine.

American Lifestyle magazine has helped me create the image of a very successful Realtor. My clients are under the impression that I am responsible for producing the magazine. I just smile and enjoy all the praise.

“American Lifestyle magazine hits it out of the park! When I see my neighbors, the first thing they ask is when the next issue is going to be mailed.If you are a small-business owner looking to maximize your advertising dollars and hit your target audience, American Lifestyle should be part of your marketing mix.”

“From my first mailing with American Lifestyle, I’ve already received three phone calls from my sphere and two possible listings!”

I was at the office one day when a man walked in with one of my magazines. A friend of his, who I have on my American Lifestyle magazine mailing list, handed him “my” magazine and said to contact me for his real estate needs. I printed out some homes this man was interested in. He looked at just one house and bought it. It had to have been my easiest deal yet. I truly believe if the magazine had not been available to hand to someone, he would have never known about me.

I would like to say that I have been extremely happy with American Lifestyle as a company and everyone (literally everyone) I have worked with over the years. I find the magazine to be done in a highly professional manner and a true item of value. Many clients over the years have actually called and sent e-mails about the articles, my ads, and the recipes—yes, recipes too.

My clients rave to me about this publication! I receive no less than three calls at every issue and at least one referral with every other issue. I just closed a $1,000,000 sale from a referral from the last mailing.

Over the last five years, American Lifestyle magazine has produced 25 closings for me and 54 opportunities for listings, sales, CMAs, and referrals. My very first mailing produced nine phone calls in the first two days! One of those phone calls resulted in a listing which produced two other closings. American Lifestyle is a no-brainer for me. It works.

I am very happy that I signed up with ReminderMedia and American Lifestyle magazine. Like most Realtors, I was a little bit apprehensive to sign up. It seems like we hear a good sales pitch just about every day. But these guys are different, and I’ve already gotten two referrals from my first mailing. Thank you, ReminderMedia!

I only send the magazine to my top clients, and it has worked very well for my business. I love that everything is done for me, and my clients love it. This is by far the best referral generating tool for real estate.

I find American Lifestyle magazine to be my most successful marketing tool next to the MLS. With every issue sent out, I have received either a new listing or a new referral from someone who receives the magazine. This product is easy to maintain, and I love receiving it, too.

American Lifestyle is the best thing I do for marketing; I get thank you notes, e-mails, and calls from my clients thanking me for every issue.

I sold this nice couple a house eighteen years ago but lost touch with them. Three years ago I added them to my American Lifestyle mailing list, and since receiving the magazine they referred to me a new buyer–a doctor in a very nice price range! If I sell this couple a house, it will pay for about one hundred years of the magazine! Thank you so much ALM!

My customers love getting the magazine and tell me that the recipe cards are their favorite! In addition, other agents have seen the magazine and noticed the high quality of the product. ReminderMedia has great communication with me, and I have only had positive experiences with them! I recommend trying them out and seeing for yourself.

I signed up just over a year ago and decided I’d send this to 50 former clients that I hadn’t had any contact with in years. A client that I had sold a townhouse for about seven years prior got in contact with me this summer to sell an investment duplex that they had owned for almost 40 years. She told me they recalled that I had done a good job for them years ago, but that they weren’t even sure I was still in business until they started getting the magazine.

ReminderMedia is a very professional and forward-thinking company. They are always there when I need them, and even when I don’t! From the “just checking in to see how things are going” calls, to the frantic call from me because I missed a deadline, these folks are always pleasant and ready to help! The publication speaks for itself; it’s beautifully done, and my customers just love it. Thanks for being such a great company to work with!

American Lifestyle magazine is a beautiful publication and so easy to set up. My clients have already touched base about how much they liked it. I would recommend this to any agent wanting to step up their quality of marketing.

I have been giving American Lifestyle magazine to my past clients for several years now. This past summer, I sold a house to a past client from 2006. This has been a great and consistent tool in touching base with them over the years. Everyone really enjoys the content of this magazine. I highly recommend this as a great way to keep in touch with past clients.

I am so proud to be associated with American Lifestyle magazine. From cover to cover, it is impressive. The articles are informative, tasteful, interesting, and beautifully displayed. My clients make a point to tell me how much they have enjoyed each issue. I especially love the repeated business I receive from my past clients due to the magazine I send them throughout the year.

One of our clients is a prolific writer and world traveler. He so enjoyed receiving the regular mailings of American Lifestyle and became so enamored that he contacted the magazine about writing an article for a future publication. He ultimately was published in one of the Fall editions where he wrote about his travels to upstate New York. One of his neighbors was so impressed with the magazine that he chose us to market his home!

I always hand out extra copies of American Lifestyle magazine at my open houses. People see it more as a gift than a sales approach. I don’t push for their contact info, but tell them to call me if they want to be put on my mailing list. This soft approach has resulted in calls and, even better, new clients!

I recently received a note from a well-known television actor. She told me she was ready to throw the magazine out with her other junk mail but decided to give it a look while drinking her morning coffee. She was so pleasantly surprised with the articles and design that it made her day. She looks forward to every issue now and was so delighted she had to relate her experience to me.

I receive calls from clients telling me how much they love “my” magazine. I have been in real estate for almost thirty years and I have not had such a consistent positive response from any other form of advertising.

On occasion, when I am talking to a client, they will ask if I have tried a recipe from American Lifestyle magazine. Not just any recipe, but a specific recipe that they have already tried and want to know if I have too! Since then, I always send myself a copy so I can keep up on the items I have chosen for that month, so I can refer or relate to what they are talking about.

I add every client who closes a purchase with me to my mailing list to receive American Lifestyle magazine. I tend to not have contact with these folks for a long time because they aren’t in the market to purchase another home anytime soon. However, I recently got a call from one of those former buyers. Their son is in the market for a home and they’d like me to help him. My magazine happened to be sitting on their coffee table when they had the conversation with him about buying a home.

A family friend loved a recipe that came from the magazine and made it for a party. She shared the magazine with a guest, who loved it and also wanted to sell their home.

I am a heavy listing agent and I put an additional magazine copy in a “For Sale by Owner” mailbox. I received a call immediately from a 500k+ seller because of name recognition and the quality of my marketing, which was American Lifestyle magazine.

The first edition I sent out in 2006 resulted in a call from a past client. He commented on what a great recipe I had included in the magazine, and that he didn’t know I was such a good cook. I realized right then that I would have to read the magazine too.

I rented an apartment for a client and added her to my mailing list. Eight years later, I received a call that she wanted to sell her house in Islip, and her husband’s home in Dix Hills, so they could buy one together. She told me she thought of me because she loved getting my magazine and it was easy to find me!

A previous client had a few friends over for lunch and my magazine dropped through the mail slot as they were leaving. They picked it up and started talking about their experience with me. Later, one of the guests called me to sell her home.

Just yesterday I had a client tell me how much she appreciates getting the magazine. She mentioned she used to work for Artful Home, which is one of the ads in the magazine, and that she really enjoys the recipe cards. The content is just so relevant to people.

A client called to thank me and say she had received the magazine. She suggested I send it to her friend and follow up with a call. I did both and her friend became my friend and client.

I have been sending American Lifestyle magazine for several years. Two years ago, I suspended the magazine due to financial reasons. When I was able, I started sending ALM again. The first issue came out and the next day a past customer called me to list his mother’s home for sale. I had not talked with this person for four years!

American Lifestyle magazine keeps me in the front of my sphere so my clients remember my name in association with anything real estate. The receptionist at my hair salon was leaving and told me one of the things she would miss about her job was reading the magazine at the desk where I sent a copy. Of course, I put her on my mailing list.

My neighbor has received my magazine for several years. Their copy was on the coffee table when friends came over. The friend looked at the magazine and called me for a listing.

The magazine is a very professional and classy way to stay in touch with your clients. The clients love the recipes and travel tips. I highly recommend this magazine for anyone in this business.

This magazine has led to number of cases of getting new money placed under management from existing clients.

It’s a differentiator for my firm!

We have received many compliments about the magazine from our clients and it provides a great added value! One more quality touch.

Out of the Financial Advisors using American Lifestyle magazine for recruiting or retaining clients, 66% of them are in the top 200 of ProEquities advisors and 48% of them are in the top 100! Get onboard soon to join these ranks of successful financial planners! A good idea can certainly help!