The phrase “everything old is new again,” gets thrown around quite a bit—especially when it comes to consumerism. But if you think about it, most of the way we experience the world and the knowledge we bring to our business comes from what we’ve learned in the past.
And while it’s important to innovate and come up with new ways to effectively market your business, there is something to be said for turning to history for ideas.
These marketing tactics of yesteryear are still as relevant today as they were years ago, if only you know how to implement them for modern clients and prospects.
Communication builds relationships.
The foundation of any relationship, be it personal or professional, is communication. Back in the day, businesses stayed in contact with customers mostly through face-to-face or word of mouth communication, and later, print advertising.
Now, social media has allowed us to stay in almost constant contact with clients and prospects, which can be extremely beneficial if practiced properly. It’s important to remember to carry the same personality and closeness in your digital marketing as you do in person. You don’t want to be energetic and friendly toward people in meetings and come off cold and distant via email.
A clear voice for your brand.
The most successful and long-lasting companies in the world have managed to stick around, not because of their products alone, but because we associate their name with their product so much we can’t imagine turning to any other brand.
Becoming industry synonymous takes time but is well worth your efforts, and is relatively easy to achieve in small communities. Everyone in your community should know your name and what you do, and you can start to spread the word by marketing your business at local events. This is a great way to meet potential customers, stay in touch with current customers, and get your face out there.
Your marketing needs to be memorable.
You can’t put out the same type of marketing as everyone else in your industry and expect results. Be different. Stand out. Even if that means doing something a little out of the ordinary. The main point to remember is that, no matter what your marketing campaign entails, it needs to spark some kind of emotion.
Think of the most memorable marketing campaigns in the last ten years. They’ve all inspired an emotional reaction in us, be it anger, sadness, joy, or even disgust. Take into consideration your audience and what you think their natural response will be.
Work with other local businesses and brands.
Two is almost always better than one. When you can team up with another local business to maximize exposure for both of your brands, the opportunities are endless. You can see similar partnerships from big name brands, such as GoPro and Red Bull or Spotify and Uber. All of these brands recognize their shared audience as a chance to increase awareness. If a fan of GoPro sees a GoPro athlete drinking a Red Bull, they might be more inclined to pick up the energy drink. Or, if an Uber rider knows their experience could be made more pleasant with their favorite playlist, they’ll be more likely to go through Spotify.
The same can work for your business, too. Think about other businesses that make the most sense to partner with you. For instance, if you’re in real estate, it might be good to work with an interior designer or cleaning service. You can recommend each other’s services, greatly increasing your reach.
You likely already use a number of marketing tactics borrowed from the pros of the past, but if you don’t know how to implement them in the modern world of marketing, they’ll fall flat. Follow these tips to see big return on your recycled marketing strategies.