Your website is one of the most important tools you have to help you generate, convert, and close deals. In this episode of Above The Noise, Luke Acree will review the most important elements of every website. Ask yourself these four questions to optimize everything on your site and use it to garner more exposure.

Video Transcription

Guys today we’re talking about your website. Now, your website is arguably the most important tool you have in your business tool belt to help you generate, convert, and close deals and today. I want to give you guys 4 questions I believe every website should answer and I want you to take your website after this video and make sure it’s answering these four questions.

First question.

Who are you and what services do you offer? This is obviously the most critical part of your website. This needs to be clear and concise. Your prospects should be able to grasp this within a couple seconds of visiting your page so they don’t bounce to another webpage. This is your chance to showcase your backstory, your mission, about you and your team, then you showcase the pain point that you solve and the product and services you have to solve that pain point.

Now, a tip I’ll give you is make sure when you’re showcasing your product you’re using high quality images and clear and descriptive text.

Second question.

Now the second question you want your website to answer is: How do I make a purchase? You’ve obviously created this website to help you close deals so you need to give a call to action on your website that directs them how they can make a purchase from you. I say this all the time but I’m going to say it again, your CTA, it should be one per webpage and then make sure it’s clear that your prospect is not confused, they know exactly what you want them to do next.

Third question.

Now the third question you want your website to answer is: How and when do I contact you? Have you ever visited a website where it’s really hard to find the contact information it can be super frustrating for lack of a better word. You need to make sure you have your contact information easily accessible and then also tell them when’s the best time to contact you. This is going to make the user experience so great.

Fourth question.

Now the fourth and final question you want your website to answer is: How have others utilized your services? This is the natural progression in your prospect’s journey. Now they know the pain point you solve, they know the services you offer, the next step to them is they have to understand: Does it work? They have a lack of faith at this point. You need to showcase to them on your web page the reviews you have, the testimonials, case studies, if you have them. Show them the results you’ve driven for other clients. If you do this right it’s going to naturally lead them to the call to action, they’re going to take action and then you can close another deal.

The takeaway.

So there you have it guys. With your website those are the four questions, you need to make sure it answers: Who you are, what services you bring to the table. Then second, how do I make a purchase? Third when and how is the best time to contact you and then fourth, but not least, how have others utilized your services.

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