Angela Yungk is a contributing writer and creative entrepreneur with a diverse background in media and real estate.

Staying top of mind with clients is crucial in real estate, but no one wants to feel like they’re being pestered. You can’t constantly be asking your clients when they’re ready to buy or sell. The key to effective follow-up without being a burden to your clients is to provide value. You should focus on a system that is strategic and consistent. Here are eight ways to master the follow-up game without being annoying.

1. Have a follow-up system

A structured follow-up plan helps you stay in touch without overwhelming your contacts. Consider applying a timeline like this one:

• Immediately after meeting someone: Send a thank-you message via
• One week later: Check in with additional insights like sending properties they may like.
• Monthly: Provide value-driven updates. Get them set up on an email
• Quarterly: Send market updates or seasonal tips.

2. Use email marketing to stay relevant

Email marketing is an excellent tool for staying connected without being intrusive. Here’s how to use it effectively:

• Automated drip campaigns: Set up email sequences that provide helpful content over time. A lot of email service providers have these sequences set up for you. Once you get set up, you don’t even have to think about it—the automated systems will send out specific emails to your potential clients. This system works great for keeping you top of mind.
• Market updates: Keep your clients informed about home prices, interest rates, and local trends. You should read real estate news to keep up with this information. I recommend you keep it local. Don’t share national headlines; instead, share information about your areas of operation, or more specifically, the areas where your client is interested in buying or selling.
• Personalized touchpoints: Congratulate them on anniversaries, birthdays, or milestones. Keep track of this and other personal information in your contact database.
• Value-driven newsletters: Offer local events, home maintenance tips, and industry insights. ReminderMedia makes this easy with their automated Local Events and Branded Posts email newsletters. Both are part of their comprehensive, state-of-the-art Digital Marketing Platform.

3. Personalize every interaction

A generic follow-up message feels impersonal and can be overlooked. Instead try this:

• Reference a past conversation you had.
• Use their name and specific details about their real estate journey.

Provide tailored solutions based on their needs.

 4. Use multiple communication channels

Different clients prefer different methods of communication. Instead of relying solely on phone calls, mix it up with:

• Text messages for quick check-ins
• Handwritten letters for a personal touch
• Social media interactions (commenting on their posts, sharing relevant articles)

5. Lead with value, not just check-ins

Instead of simply asking, “Are you still interested in buying/selling?” offer something useful.

• “I found a property that matches your criteria—want to take a look at it?”
• “Here’s a guide for first-time homebuyers that might help you.”
• “This article on home staging tips could be helpful when you’re ready to list.”

6. Follow up at the right time

Timing is crucial. Avoid reaching out too often or at inconvenient times. Use a CRM tool to track when you last communicated, and set reminders for appropriate follow-ups. Here’s a pro tip: write down each interaction and what was said; don’t expect to remember the small details. Capture your notes in your system so the next time you communicate you can bring up the relevant details.

7. Be authentic and low-pressure

People appreciate genuine interactions. Instead of pushing for a decision, position yourself as a helpful resource. Use phrases like:

• “No rush, just wanted to share this with you.”
• “Let me know if I can assist you in any way.”
• “Whenever you’re ready, I’m happy to help.”

8. Know when to back off

If a prospect isn’t responding after multiple touchpoints, give them space. A well-timed re-engagement email months later might be more effective than repeated follow-ups in a short period.

Final thoughts

Following up in real estate doesn’t have to feel pushy or annoying. By focusing on value, personalization, and consistency, you can nurture relationships without overwhelming your contacts. Implementing email marketing and a strategic follow-up system will keep you top-of-mind while maintaining professionalism and respect.

Angela Yungk is the creator of Media Savvy Agent, a community built to help real estate professionals gain press and authority. She cofounded Art Hive Magazine and currently serves as the lead real estate advisor at Arterra Luxe Florida.