Facebook is a highly effective tool for real estate agents to engage their sphere and drive quality leads. Here are four Facebook campaigns that you can easily run to generate leads.
Video Transcription
I want to dive into this tactic of social media a little deeper. I want to give you guys four different campaigns that I’ve seen be successful for real estate agents in driving leads.
Campaign #1
The first showcases your listings. Keep in mind that with social media you can pay for ads or post organically; these campaigns can work both ways, but if you put a little bit of money behind your ad, you’ll get more engagement. But you should be showcasing your listing because what happens is similar to what happens with houses—prospects come in and potential buyers that you can turn into your clients. I’ve seen the same for agents who boost their listing on social media—people comment on the ad and tag a friend who they believe would be interested in your listing; it gives you a way to grab that person. Send them a direct message, and put them into your nurture funnel.
Campaign #2
The second campaign you should be running advertises a webinar or seminar. Your presentation could discuss the cost of renting versus buying or maybe you decide to run a program for first-time homebuyers. Whatever your topic, create a presentation and put that on your social media for people to register. Once they register you have their information and you can nurture them
Campaign #3
The third campaign let’s you offer an item of value. (Marketers call them lead magnets.) For a real estate agent, the natural choice would be to entice someone to give you their contact info in exchange for a free CMA or perhaps a list of all the current foreclosures in your area. Visit our Resource Library to download and use our great selection of free lead magnets.
Campaign #4
The fourth and final campaign I would encourage you to run is very simple—friend new people every day. If you friend 5 to 10 people every day of the year you’ll have thousands of people you can nurture into leads and eventually new clients. Just send folks a private message introducing yourself. People still read their Facebook messages and LinkedIn messages because they love receiving them, so make sure you don’t miss out on taking advantage of just friending new people in your community every day.
The takeaway
That’s four campaigns you can run on your social media to drive leads. If you liked these tips subscribe to our YouTube channel, and check us out on Facebook and Instagram. Most importantly, take action on this today!
