Not sure who to follow in the world of real estate social media? Start with these game-changing leaders.
Are you stuck on who exactly you should be following in real estate? Is your feed clogged by people who aren’t motivating enough? Consider doing a revamp of who you follow on social media. These real estate experts know a thing or two about what it means to be successful in the industry and pass off their expertise in the daily form of a tweet or snapshot worth the double-tap.
Fredrik Eklund is a Swedish real estate broker, former IT entrepreneur, reality television star, and author. He is best known for starring in the Bravo reality series, Million Dollar Listing New York for all of its nine seasons. He meshes his out-of-the-box humor with his extensive real estate knowledge and cozy home life on his social media platforms. After making his move from Sweden to New York, Eklund rose to the top of the broker hierarchy and continued to stay on top throughout his years of selling luxury New York City homes. He has since moved to southern Florida to capitalize on its booming real estate market.
CEO of Douglas Elliman, the nation’s third-largest real estate brokerage firm, Dottie Herman is a self-made millionaire who wasn’t afraid to take a risk when times were tough. A firm with over 7,000 agents and counting, Herman is at the helm of it all. Her rags-to-riches story is inspiring, and so are her social media accounts. Daily tips (did you know Monday is the best day to sell a home?), highlights from various events (Forbes 400 Summit), and empowering quotes to get your day rolling, Herman is an influencer who should be on your everyday newsfeed.
Chockfull of inspirational quotes and funny industry anecdotes, real estate investor Cody Sperber has earned his follower count of over one million. Nicknamed the Clever Investor (after his mentoring business of the same name), this mogul knows what he’s doing in marketing, and aims to create even more successful businesses for his many creative visions. He’s someone who wasn’t a stranger to hearing the word “no” when first branching out in the real estate world, but he followed his instincts and will encourage you to do the same.
Successful entrepreneur, author, professional speaker, real estate investor, an original shark on ABC’s Shark Tank, Barbara Corcoran is one to follow in this ever-growing industry. Known for her blunt advice, she’s not one to shy away from telling people how it is. With 1.1M followers on Instagram, Corcoran posts adventures that you’ll want to follow along with. Barbara appreciates the hustle the industry requires, and is a great person to have on your newsfeed throughout your day-to-day.
CEO of Compass—a start-up luxury brokerage—Reffkin is making waves in the industry. His Instagram is a good mix of both personal and professional, while keeping you in the loop of real estate happenings. He left his position as chief of staff at Goldman Sachs to work for Secretary of the Treasury John W. Snow as a White House fellow and eventually became the founder and CEO of Compass Real Estate. He’s basically done it all, including running 50 marathons in 50 states raising money for charity. Give him a follow, and try to keep up with his ongoing accomplishments.
A former Million Dollar Listings New York member (now with his own show, Owning Manhatten), Serhant was arguably the fan favorite of the series. His witty personality matched his positive attitude on closing deals and retaining more business, making him a winner for any follower. Keep up on his day-to-day, which includes anything from 5 a.m. workouts to snippets of his many motivational public speaking engagements.
Refresh your feeds and follow these inspiring, humorous, and successful thought leaders changing the real estate game as you scroll.
