Nowadays, we all (should) know the benefits of using social media for business purposes. But, what many marketers fail to understand is that creating a winning social media strategy requires more effort than just haphazardly posting content. Creating and sticking to a content schedule will help you reap the benefits of social platforms.
This is where a social media scheduler comes into play. Having the right scheduling tool in your arsenal can help you save more time and deliver engaging content to your audience.
Buffer is a popular choice amongst brands, businesses, agencies, and individuals to help drive engagement and results on a wide variety of platforms. Not only do they offer a publishing tool, they offer a suite of products for engagement, analytics, and team collaboration.
Sound familiar? Hootsuite is most popular social media management tool and is used by over 15 million people. There’s a reason why over 800 of the Fortune 1000 companies choose to spend big bucks on the all-in-one platform. Users are able to curate and schedule content, measure analytics, and run ad campaigns all from their dashboard.
If you’re interested in Hootsuite’s plethora of features, but for a lower price, you might want to consider Sprout. It combines several social media tools in one—scheduling, monitoring, and reporting. However, what sets it apart from others is its Customer Relationship Management (CRM) tools to help you better reach your customers.
In search of a calendar to keep things straight? Look no further than CoSchedule. This platform allows users to schedule all aspects of their marketing efforts, from social media content and emails to company-wide events. It even includes a feature called ReQueue which automatically finds optimal social posting times.
Not only is Everypost affordable, this social media management tool has a strong emphasis on visual content. Meaning it allows users to pull images and videos from Instagram, YouTube, Flickr, and RSS feeds. The only downside? It doesn’t have a social media analytics function at the moment.
If you’re looking to strike it big with social media marketing, utilizing a social media scheduler is a no-brainer for your business. Just remember to do your research, and utilize free trials before you commit to a platform.