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Are you at the beginning stages of developing a content marketing strategy? Do you want to add another powerful lead-generating tactic to your marketing plan? Could it be that you’re excited to share your expertise with your audience of ideal clients? All of these are supremely good reasons for starting a real estate blog. Real… Read more »
Your Complete Guide to Starting a Real Estate Blog
The Science of How to Be a Memorable Service Professional
Use the psychology of memory and sound relationship-marketing tactics to build long-lasting, memorable customer relationships and stay top of mind How are people going to remember you when you’re gone? Relax. I don’t mean “gone” as in “gone to a better place.” I mean “gone” as in you’ve left a conversation with someone you haven’t… Read more »
The Best Real Estate Newsletters—What You Need to Know
Here’s the honest truth—it’s tough to create a real estate newsletter that’s worth reading. The ones I see are generally nothing to write home about. (I promise that’s my only pun 😜.) I see tired templates, blocks of text that make my eyes water, and fuzzy images taken with a “shoot first, think about framing… Read more »
5 Proven Direct Mail Marketing Ideas for Real Estate Agents in 2021
We’ve got five effective direct mail marketing strategies for real estate agents with tips for how to use them the right way. Handwritten letters Postcards Newsletters Keepsakes and gifts Branded magazines Business address, street address, or PO Box—it doesn’t matter. If you have an address, then you know what it’s like to be on the… Read more »
Real Estate Newsletters for Clients – Ideas and Options
After a while, coming up with new ideas for your real estate client newsletter can be . . . how do I say this nicely . . . trying. You’ve written the usual articles: tips for homebuyers and sellers, renovations with the highest ROI, the importance of curb appeal, what to look for in an… Read more »
Ep. 221 Tips for Writing Your Own Copy from #1 Google Copywriter
Be Your Own Freelance Copywriter Hiring copywriters not in your budget? These copywriting secrets and tips can help you broaden your audience and get you the attention that generates leads. As Luke says at the beginning of this week’s episode, copywriting is hard—and it is. Professional copywriters consistently spend their time learning and refining… Read more »
Ep. 180: Best Practices and Top Tips for Email Marketing
Email Marketing Tips Professional tips for how to write better emails It’s a number that anyone would have a hard time imagining, but last year, the world sent 293.6 billion emails every day. That’s almost the equivalent of every person in the world sending 38 emails a day. In two short years, the number… Read more »
3 Proven Real Estate Marketing Ideas for Busy Agents in 2021 [Updated]
UPDATED August 2021 Every real estate agent is faced with the same problem… there are only 24 hours in a day. So, if you want to get the most return for those hours and surpass your competition, you need to focus your real estate marketing plan on ideas that will deliver the most value in… Read more »
The 5 Best Sources of Social Media Content for Real Estate Agents
From idea generation to completely automated solutions, these are five of the best sources real estate agents can use to boost their social media engagement. By now you know that posting content to social media is one of the most effective ways to have people know, like, and trust you. But real estate agents are… Read more »
15 Cheap Marketing Ideas for Real Estate Agents on a Budget
Let’s say you’re a real estate agent who’s fairly new to the business, or you’re a broker who’s starting to build a team, and you’ve got to figure out how to manage marketing for a small business on a tight budget. Well, rest easy because you’ve come to the right place! I’ve got some inexpensive… Read more »
More Ways New Real Estate Agents Can Get Leads for Free
This is Part 2 in a series about lead generation for new real estate agents. You can get leads for free from more places and in more ways than you might have thought possible. This time, we go digital with Facebook. Like any new real estate agent, I remember what it was like to be… Read more »
How to Write and Publish an Article on LinkedIn [Updated]
Updated April 2022 LinkedIn is the premier platform for making professional connections and establishing yourself as an authority in your industry. Using LinkedIn, you can significantly grow awareness of your brand among like-minded business people and organizations and companies that seek out and appreciate valuable insight, timely and credible information, and thoughtful commentary. Facebook, Instagram,… Read more »
