The guide that answers all your burning questions about how to best brand your real estate business and become the successful entrepreneur you were meant to be. When agents go about building a strong real estate business, one of the first things the smart ones do is brand their business. Why? There are compelling reasons… Read more »
2023 Guide to Branding Your Real Estate Business
11 Real Estate Influencers Agents Should Be Following
The world of real estate can get competitive, so it’s crucial for agents to understand what their peers are doing—particularly the most successful among them. If you’re looking to dominate your local real estate market, here are 11 thought leaders you need to follow on social media right away. Tom Ferry View this post on… Read more »
Ep. 249: 3 Ways to Stay Relevant Amid Increasing Technology (with Mike McGlothlin)
How to Stay Relevant When Technology Threatens Your Job Who should listen: This episode is for financial advisors, real estate agents, and other small business owners wanting to know the way to long-term business success in a world of increasing DIY technologies. Key idea: Deep knowledge of your business, providing value and building trust,… Read more »
Ep. 222: 4 ways to generate leads in 2021
4 Hot Marketing Ideas for 2021 They’ve been around for years but in 2021, these four marketing ideas—three based solidly on evolving technology and one on good old-fashion human contact—will be at the top of every smart entrepreneur’s list: YouTube videos Predictive analytics Marketing automation Relationship marketing YouTube: Video marketing has become essential… Read more »
7 Costly Mistakes Everyone Makes with Direct Mail Marketing Campaigns
Congratulate yourself on making the decision to start using direct mail! Direct mail is a marketing tool that, unfortunately, some business owners don’t believe in. But you know better! Still, you do need to take some care when using direct mail. Specifically, you want to avoid these seven costly mistakes when planning your direct mail… Read more »
Ep. 225: Eric Siu – How to constantly level up
Gamify Your Life and Your Business When you think about your life and business as if they were games, you’re going to have more fun. If you’re not familiar, gamification is taking the elements of any basic game like points, rules, competition, rewards, teams, etc., and applying them to another activity. The purpose of… Read more »
The Only 3 Real Estate Content Ideas You’ll Ever Need
Image source Here’s the problem with nearly all articles promising to offer you real estate content marketing ideas . . . They offer lists (sometimes really long lists) of disjointed content ideas that are meant to help stimulate the creative side of your brain about the types of content you can create—blogs, videos, newsletters, and… Read more »
How 5 Top Professionals Use Gratitude Marketing to Boost their Referral Marketing Strategy
Part 3 in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies Just for a moment, let’s put aside all the chatter about segmented audiences, testing, analytics, buyer personas, and the other tools of the marketing professional’s trade. Let’s instead get back to a basic concept—showing gratitude—which is arguably the single most… Read more »
Among the Best Insurance Podcasts, Stay Paid Stands Apart
Get ready to revise your podcast playlist and enjoy a weekly dose of practical marketing and sales advice from top insurance experts. Stay Paid: Insurance & Financial Marketing, the newest podcast feed from ReminderMedia, has earned its place among the best insurance podcasts for serious agents and brokers. Hosted by Luke Acree and Josh Stike,…
An exodus from cities wracked by COVID-19 and a growing trend toward new work from home policies are creating big opportunities for real estate agents. My mother always says that if you look long and hard enough, you’ll find something good in every situation. But the COVID-19 pandemic has challenged her fortitude, as well as… Read more »
How to Get Real Estate Leads in 2020
Clean Your List and Improve Email Open Rates
Updated November 12, 2021 Anyone who tells you email marketing is dead isn’t a professional marketer (or they won’t be for long). According to Litmus.com, the ROI for email is 36:1. Think about that for a moment. For every $1 spent, the average return is $36. Personally, we’d take that every day, all day long…. Read more »
Why Brand Awareness is a Long Game (and How to Win)
If you’re going to enjoy a long, financially rewarding career as a real estate agent, it’s essential that you build awareness of your brand in the community you serve. Of course, doing so is often easier said than done. The biggest mistake most agents make is failing to focus on the long-term—instead, hoping that a… Read more »
