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A Real Estate Agent’s Guide to Building a Personal Marketing Plan

Building a personal marketing plan can be a challenge, even if it’s only because not everyone understands what a personal marketing plan is. It’s not unusual to find writers and marketers using a variety of industry terms imprecisely. You’ll even find cases where they use words and terms with different meanings interchangeably. Words such as… Read more »


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How to Market Luxury Real Estate to High-End Clients

What makes marketing to high-net-worth individuals, very high-net-worth individuals, and ultra-high-net-worth individuals (HNWIs, VHNWIs, and UHNWIs) such a challenge is that these elite groups of people are both like and not like those of us who have normal jobs. Now, granted, they’re more unlike the majority of us, but the similarities are worth considering. Luxury… Read more »


Ep. 475: Build Your Personal Brand in Only 6 Steps

 Building a Personal Brand: 6 Steps to a Creating a Personal Brand You Control Your business has a brand. The critical question is, “Who will control it—you or your audience?” One of the most important lessons to learn in marketing is that you have a brand whether you’ve created it yourself or not. For… Read more »


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5 Tips for Building a Personal Brand

Updated July 2023 Actively shaping and reinforcing perceptions of who you are so that you encourage people to know, like, and trust you is the work of building your personal brand. Think of any established brand—Starbucks, for example—and immediately a distinct image comes to mind. Whether it’s the recognizable white cup with the familiar green… Read more »


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The Complete Guide to Creating a Brand Identity for Real Estate Agents

At one time, all you needed to find success as a real estate agent was a box of business cards, a decent headshot, and a place to hang your license. Now, however, individual agents, team leaders, and brokers are working to define themselves and their services through branding and marketing. An effective real estate branding… Read more »


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What Separates a Brand From a Commodity?

There are thousands of consumer electronics companies in the world—so why can you only name a few? Apple, HP, LG, Microsoft … and the list starts to taper off. While these are enormous companies with vast market value, at the end of the day they sell things—commodities like bread and milk. You can’t really compare… Read more »


Ep. 170: How to Develop and Position Your Brand

 How to Build a Brand An introduction to small business branding Branding your small business is an exceptionally important part of your business plan, but that doesn’t mean it has to be complicated. If you’re just starting out or if you’re thinking about rebranding a small business, you could hire a branding agency or… Read more »


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Ep. 378: Farming 101—Choosing. Marketing. Campaigning.

 Increase Brand Recognition with Geo Farming Everything you need to know to create a profitable marketing campaign and increase your brand recognition Who should listen: Anyone who wants to improve their brand recognition by getting in front of an audience in a specific area. Key idea: Geo farming is a long-term game in which… Read more »


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11 Real Estate Influencers Agents Should Be Following

The world of real estate can get competitive, so it’s crucial for agents to understand what their peers are doing—particularly the most successful among them. If you’re looking to dominate your local real estate market, here are 11 thought leaders you need to follow on social media right away.  Tom Ferry View this post on… Read more »


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The Best Marketing Strategies for Your Small Business

Of all the types of marketing strategies out there, the one I’m about to discuss with you is easy to understand, simple to implement, and, above all, exceptionally effective. And whether you’re a real estate agent, independent financial advisor, insurance broker, roofer, landscaper, interior designer, or any other type of small business owner, you can… Read more »


The Ultimate Identity Crisis: How to Close a Brand Gap

Branding is one of the most important aspects of any business, regardless of the size. Developing a cohesive brand strategy will help to distinguish your business from the rest of the competition. While writing down your company’s vision, brainstorming your product’s benefits and features, and creating a logo may seem relatively simple from the outside,… Read more »