Article Spotlight: CRAFTED at the Port of LA

Housed in a WWII-era port warehouse on the LA waterfront, CRAFTED at the Port of LA provides local artists an opportunity to share their handmade goods with the public in a unique, open market environment. Widely known as America’s Port, the LA waterfront is America’s premier gateway for international commerce, and because port operations are… Read more »


How to Create a Listing Ad That Sells

So you just got your hands on a beautiful property. What’s next? Create a killer listing ad! A listing ad is the ideal way to market a home. In fact, it’s the backbone of real estate. From the photography to the call to action, a properly designed ad can help quickly move a property, whereas… Read more »


The Newest Chapter in the Zillow Controversy

A few weeks ago, I asked a question on an open real estate forum. “What do Real Estate Agents think about Zestimates?” The response was largely negative, with most agents claiming that the pricing algorithms miss the mark so badly that the feature should be removed from the site altogether. There was, however, a minority… Read more »


Five Things You Should Do Every Morning

Have you ever had a morning where it seems almost impossible to get out of bed? If you answered yes, you certainly aren’t alone. Although hitting the snooze button can be tempting, those extra few minutes of sleep can actually do more harm than good. In fact, waking up late and rushing around in the… Read more »


3 Ways to Respond to Pricing Objections

Updated May 2022 Being in sales is not easy, especially when it comes to one of the most dreaded objections—pricing. More often than not, a prospect will inquire about the cost. Although at first glance it can seem like it’s a genuine concern about money, these questions always stem from unspoken questions about value. You… Read more »


Do Something Amazing for Your Past Clients Every Month

How much attention do you pay to your past clients? Salespeople are always looking for the next lead, they always want to put forth the smallest amount of effort on a fresh prospect and close them with solid pitch and a single phone call. But working new leads and turning them into clients can cost… Read more »


The Big 3 Rules of Open House Etiquette for Agents and Buyers

In real estate, a large portion of your time will be spent showing homes to your buyers. Although the majority of these properties aren’t your own listings, it’s important to still hold them in high regard. In fact, home showings can not only land your buyers a new place to call their own, but also… Read more »


Manage Your Nerves

Life can be totally unpredictable. We often deal with a constant state of sensory overload. Modern conveniences like social media and e-mail have made it easier to stay in touch, but it also means we’re permanently available. It can be a struggle to step away from the long list of tasks and projects that have… Read more »


The Advantages of Tear out Cards

American Lifestyle magazine is designed to drive repeat and referral business. To do such, the content is unique, informative, and customizable. From delicious recipes to compelling articles, each issue is filled to the brim with content that helps you leave a lasting impression. One of the most popular ways that the magazine helps you reach… Read more »


Not What You Say, But How You Say It

Sales is all about communication. When you look at top-producers across every industry, communication skills are one of the few things that unites them all. To be able to take an idea and express it convincingly is the foundation of the craft. We might think our pitches are the most essential part. If we can… Read more »


5 Ways to Be Can Be More Productive on Social Media

Nowadays, social media is an important aspect of doing business. From staying in touch with clients to prospecting new leads, the benefits are endless. However, there’s a good chance that you spend a portion of your day either hopping online or scrolling through your apps to check your notifications—wasting both time and money. But not… Read more »


Is it Time to Hire an Assistant?

Days get busy, and often times, for a salesperson, they bleed well into the night. There might come a time when you consider hiring an assistant to off-set some of your more menial tasks so you can spend more time serving your clients and less time worrying about paperwork, billing, and scheduling. Here are some… Read more »