An agent looks at Luke Acree's Instagram profile on a cell phone screen.

11 Real Estate Influencers Agents Should Be Following

The world of real estate can get competitive, so it’s crucial for agents to understand what their peers are doing—particularly the most successful among them. If you’re looking to dominate your local real estate market, here are 11 thought leaders you need to follow on social media right away.  Tom Ferry View this post on… Read more »

Ep. 211 Jeff Lerner: Giving away millionaire secrets

 How to Use Retargeting Ads as a Part of Your Digital Marketing Strategy Jeff Lerner is the epitome of the entrepreneur who simply won’t quit. During his interview with Luke and Josh, he explains that he: Dropped out of high school to become a jazz musician … Got fired from his first job after… Read more »

stock market

The Best Marketing Plan for Financial Advisors – What the Data Say

Updated May 5, 2021 There is no shortage of advice available to financial advisors and broker-dealers about how to market their businesses. I’ve seen advice ranging from sending birthday and holiday cards to hiring a marketing firm or consultant whose expertise is working with financial services professionals. But if you’re a new advisor who’s only… Read more »

How to Track Print Ads in Google Analytics

Google Analytics can be a great tool to improve your marketing efforts. It can show you where your visitors are coming from and what they do while they’re on your site. For example, looking at the referral traffic, you can see all the sites that sent traffic your way and if they completed any goals… Read more »

Starting Conversations using ALTV

For the past 10 years, American Lifestyle magazine has been celebrating the flavor and flair of life in the United States, delighting readers with articles that traverse through the nation’s sights, sounds, smells, and tastes. However, more often than not, these articles take us to places so beautiful that words don’t do it justice, to… Read more »

Ep. 247: Step-by-Step Process for Converting Facebook Leads (with Gus Munoz Castro)

 3 Tips for Producing a Higher Conversion Rate from Facebook and Other Online Ads Who should listen: This episode is for real estate agents who want more success in converting Facebook ads to appointments. Key idea: Better-quality leads coupled with a systematic follow-up strategy, including calls that encourage leads to like and trust you,… Read more »

5 Tips for Nurturing and Closing Leads from Zillow and

With so many of the national real estate portals—,, and others—generating and offering leads for sale, purchased Internet leads have become a source for many of today’s real estate professionals. But, once you’ve purchased and received the lead, how do you turn that into viable business? The dawn of the Internet has changed how… Read more »

How to Improve Email Open Rates by Cleaning Your List

Clean Your List and Improve Email Open Rates [Updated]

Updated November 12, 2021 Anyone who tells you email marketing is dead isn’t a professional marketer (or they won’t be for long). According to, the ROI for email is 36:1. Think about that for a moment. For every $1 spent, the average return is $36. Personally, we’d take that every day, all day long…. Read more »

7 Costly Mistakes Everyone Makes with Direct Mail Marketing Campaigns

Congratulate yourself on making the decision to start using direct mail! Direct mail is a marketing tool that, unfortunately, some business owners don’t believe in.  But you know better! Still, you do need to take some care when using direct mail. Specifically, you want to avoid these seven costly mistakes when planning your direct mail… Read more »

Hit the list

Ep. 222: 4 ways to generate leads in 2021

 4 Hot Marketing Ideas for 2021 They’ve been around for years but in 2021, these four marketing ideas—three based solidly on evolving technology and one on good old-fashion human contact—will be at the top of every smart entrepreneur’s list: YouTube videos Predictive analytics Marketing automation Relationship marketing   YouTube: Video marketing has become essential… Read more »

Ep. 169: Mary Grothe – How BQ Beats Out EQ When Driving ACTION in Sales

 Bringing Business Intelligence and Emotional Intelligence Together There is some concern that the sometimes-fanatical allegiance to big data analysis, and the business intelligence it inspires, might overshadow the humanizing influence of the emotional intelligence people bring to decision making.[1] That’s a lot of big ideas shoved into one small sentence, so before we go… Read more »