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11 Real Estate Influencers Agents Should Be Following

The world of real estate can get competitive, so it’s crucial for agents to understand what their peers are doing—particularly the most successful among them. If you’re looking to dominate your local real estate market, here are 11 thought leaders you need to follow on social media right away.  Tom Ferry View this post on… Read more »


Ep. 249: 3 Ways to Stay Relevant Amid Increasing Technology (with Mike McGlothlin)

 How to Stay Relevant When Technology Threatens Your Job Who should listen: This episode is for financial advisors, real estate agents, and other small business owners wanting to know the way to long-term business success in a world of increasing DIY technologies. Key idea: Deep knowledge of your business, providing value and building trust,… Read more »

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Ep. 222: 4 ways to generate leads in 2021

 4 Hot Marketing Ideas for 2021 They’ve been around for years but in 2021, these four marketing ideas—three based solidly on evolving technology and one on good old-fashion human contact—will be at the top of every smart entrepreneur’s list: YouTube videos Predictive analytics Marketing automation Relationship marketing   YouTube: Video marketing has become essential… Read more »

7 Costly Mistakes Everyone Makes with Direct Mail Marketing Campaigns

Congratulate yourself on making the decision to start using direct mail! Direct mail is a marketing tool that, unfortunately, some business owners don’t believe in.  But you know better! Still, you do need to take some care when using direct mail. Specifically, you want to avoid these seven costly mistakes when planning your direct mail… Read more »

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Ep. 225: Eric Siu – How to constantly level up

 Gamify Your Life and Your Business When you think about your life and business as if they were games, you’re going to have more fun. If you’re not familiar, gamification is taking the elements of any basic game like points, rules, competition, rewards, teams, etc., and applying them to another activity. The purpose of… Read more »

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5 Examples of COVID-19 Postcards for Agents

Agents need a quick but effective way to nurture relationships within their sphere. COVID-19 postcards for agents are an economical and efficient solution. If you listen to some of the top real estate podcasts that have been streaming during the last six to eight weeks, you’ll hear experts advising their listeners to keep their marketing… Read more »

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The Best Marketing Plan for Independent RIAs – What the Data Say

Updated May 5, 2021 There is no shortage of advice available to RIAs and other financial professionals about how to market their businesses. I’ve seen advice ranging from sending birthday and holiday cards to hiring a marketing firm or consultant whose expertise is working with financial services professionals. But if you’re a new RIA (independent… Read more »

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How to Get Real Estate Leads in 2020

An exodus from cities wracked by COVID-19 and a growing trend toward new work from home policies are creating big opportunities for real estate agents. My mother always says that if you look long and hard enough, you’ll find something good in every situation. But the COVID-19 pandemic has challenged her fortitude, as well as… Read more »

Ep. 243: How to Master Relationship Marketing (with Glennda Baker)

 How Does Relationship Marketing Work? If you’re going to understand relationship marketing, you need to start by knowing that it’s not a short-term strategy. Who should listen: Anyone who wants to understand how they can effectively implement relationship marketing in their business. Key Point: If you don’t form lasting relationships with your clients, you’re… Read more »

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Why Brand Awareness is a Long Game (and How to Win)

If you’re going to enjoy a long, financially rewarding career as a real estate agent, it’s essential that you build awareness of your brand in the community you serve. Of course, doing so is often easier said than done. The biggest mistake most agents make is failing to focus on the long-term—instead, hoping that a… Read more »