An agent looks at Luke Acree's Instagram profile on a cell phone screen.

11 Real Estate Influencers Agents Should Be Following

The world of real estate can get competitive, so it’s crucial for agents to understand what their peers are doing—particularly the most successful among them. If you’re looking to dominate your local real estate market, here are 11 thought leaders you need to follow on social media right away.  Tom Ferry View this post on… Read more »

Ep. 211 Jeff Lerner: Giving away millionaire secrets

 How to Use Retargeting Ads as a Part of Your Digital Marketing Strategy Jeff Lerner is the epitome of the entrepreneur who simply won’t quit. During his interview with Luke and Josh, he explains that he: Dropped out of high school to become a jazz musician … Got fired from his first job after… Read more »

Ep. 247: Step-by-Step Process for Converting Facebook Leads (with Gus Munoz Castro)

 3 Tips for Producing a Higher Conversion Rate from Facebook and Other Online Ads Who should listen: This episode is for real estate agents who want more success in converting Facebook ads to appointments. Key idea: Better-quality leads coupled with a systematic follow-up strategy, including calls that encourage leads to like and trust you,… Read more »

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The Best Marketing Plan for Independent RIAs – What the Data Say

Updated May 5, 2021 There is no shortage of advice available to RIAs and other financial professionals about how to market their businesses. I’ve seen advice ranging from sending birthday and holiday cards to hiring a marketing firm or consultant whose expertise is working with financial services professionals. But if you’re a new RIA (independent… Read more »

3 Proven Real Estate Marketing Ideas for Busy Agents in 2020

Every real estate agent is faced with the same problem… there are only 24 hours in a day. So, if you want to get the most return for those hours and surpass your competition, you need to focus your real estate marketing plan on ideas that will deliver the most value in the least amount… Read more »

How to Track Print Ads in Google Analytics

Google Analytics can be a great tool to improve your marketing efforts. It can show you where your visitors are coming from and what they do while they’re on your site. For example, looking at the referral traffic, you can see all the sites that sent traffic your way and if they completed any goals… Read more »

The Darker Side of a Career in Sales

Making sales calls, selling products door to door, and even dealing in real estate, are all professions that are bound to leave you with some downright disturbing stories. Whether you’ve been on the other end of a call that’s left you with shivers down your spine or had to backpedal out of a house because… Read more »

How to Improve Email Open Rates by Cleaning Your List

How to Clean Your List and Get Better Open Rates

Updated March 12, 2021 Email marketing can be an amazing way to connect with clients and prospects. Email helps you build relationships, stay top of mind, and leave the lines of communication open for referrals and repeat transactions. Of course, you’re only going to get results if people are actually seeing what you send. Too… Read more »

Starting Conversations using ALTV

For the past 10 years, American Lifestyle magazine has been celebrating the flavor and flair of life in the United States, delighting readers with articles that traverse through the nation’s sights, sounds, smells, and tastes. However, more often than not, these articles take us to places so beautiful that words don’t do it justice, to… Read more »

5 Tips for Nurturing and Closing Leads from Zillow and

With so many of the national real estate portals—,, and others—generating and offering leads for sale, purchased Internet leads have become a source for many of today’s real estate professionals. But, once you’ve purchased and received the lead, how do you turn that into viable business? The dawn of the Internet has changed how… Read more »

Finding FSBOs

For sale by owners (FSBO) can be great opportunities to earn listings for real estate agents. All you have to do is convince the owner that they will be better off with your advice and guidance, so be ready to sell yourself. But before you have to worry about pitching, you have to figure the… Read more »