Ep. 146: PRODUCER TAKEOVER: Our Top 3 Ways to Utilize Facebook Live 

On today’s episode of Stay Paid, showrunner Andrea Tremper and producer Arielle Thomas sit down to talk about the importance of going live on Facebook and offer three tips for making the most of your live videos to improve engagement.

Key points:

• The more you go live, the better you’ll be at it.
• Going Live frequently helps you stay top of mind.
• Make sure you showcase your personality in your live videos.

Tip #1. Get over your fear of going Live.

This is the best time to step out of your comfort zone. The worst thing that can happen is you fail, you delete it, and learn from it. There are so many resources you can learn from. We go Live all the time, Luke goes Live all the time on his page. Learn from our mistakes and learn from our successes. Since everyone is home and working from their computers, a lot more traffic is headed to the desktop. If you’re new to live videos, you can try sitting at a desk, set up a nice background, and talk about how you’re doing. Humanize yourself. The best way to get over it is to just do it. The more you do it, the better you’ll get.

Tip #2. Quantity over quality.

For Facebook Live, specifically. You have to be able to hear what you’re saying, and you don’t want it to be blurry. You want it to be good quality to a point. But, going back to the humanization, the more you do it, the better you’ll get. The more content you’re giving to your audience, the more you’ll be top of mind and your content will get pushed to the top of their feed. Try and go Live once a week for ten minutes. If you really want to go for it, go Live once a day for five minutes.

Tip #3. Behind-the-scenes content is huge.

We’re doing it right now. We added a camera angle for Josh and Luke to show them running back and forth behind-the-scenes. We also take behind-the-scenes photos on our phones. It humanizes you. A lot of our real estate agents and insurance agents and people in those kinds of industries, they have a face to their brand, but they’re still a brand. It’s important to let your audience know you’re more than that. Do a Facebook Live while you’re having dinner, do it while you’re walking the dog, do it when you’re having your morning coffee. There’re so many things you can do with behind-the-scenes content that will make you more relatable.

A previous guest of ours, Eric Feng said, “It’s not called business media, it’s called social media.” You’re supposed to be social and interacting with your followers and your audience. If you’re constantly posting business, it doesn’t humanize you. Bring in what you’re doing in your personal life outside the business to make yourself more relatable.

Some examples of what we do with our brands are we go Live throughout the year, but one that works well for us is a company-wide Live around the holidays. It’s so much fun and people love it. You get to see people you don’t normally get to see. Another is when Luke went Live a few weeks ago with his wife, Megan. It got so much engagement.

For help going Live on your Facebook business page, check out this video!

Action Items:

• Go Live today for five minutes and show people your workspace.