It’s safe to assume that the majority of first-time home buyers are millennials. According to the NAR, first-time home buyers range in age from 18 to 35, and make up 35% of the market. However, a little more effort is required in order to fully reach this desirable group. In fact, it’s all about where you decide to promote yourself.
Typically, first-time home buyers have been saving for years—meaning that they’ve developed strong ties with local banks. Be sure to network with your local bank professionals. Once you’ve developed a relationship, ask if they’d be willing to display your business cards. There’s a good chance that your name will come up in conversation between the banker and prospect.
First-time home buyers either rent or live with their family. Since you can’t leave your marketing materials at their family’s house, consider dropping off your American Lifestyle magazines at various apartment complexes. They could either be placed outside renter’s doors or put on display in the leasing office.
Let’s face it, the Internet is one of the first places that first-time home buyers will turn to when finding an agent. Your services need to be front and center. If you’re not already on Facebook, consider creating a business page. You can even take it a step further and start blogging. Create relevant content that first-time home buyers can relate to—buying tips, financial advice, and local events.
Take a step back and examine your target audience. If it consists of first-time homebuyers, your marketing tactics have to be tailored to ensure that you can effectively reach them.