The Benefits of Taking a Photo at Closing

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For a real estate agent, closing is an exciting time, but often a stressful one. From ensuring that all parties will be present to scrambling to complete the paperwork—there can be a lot going on at once. However, not only does a closing present you with a desirable commission check, it also gives you the opportunity to snap a picture with your clients. Below are two benefits that can arise from taking a picture at closing and sharing it on your active social media platforms.

  1. Provides content.
    While curated content is great, behind the scenes content is even better. Let’s face it, your followers want to see what you’re doing. Even if it’s just a work-related image, it’ll spark more interest than a borrowed image from a thought-leader. Also, you’ll see your engagement increase. For instance, if you post the image on Facebook and tag your client, it will appear on their friend’s newsfeeds. Meaning that the potential audience will be larger and more people will be inclined to check out your page. A definite win-win!
  2. Gives proof to prospects.
    Social proof is huge. Whether it’s a testimonial or a review, a prospect is more inclined to use you as their agent if they see that you’ve been successful for somebody else. And honestly, what’s better proof than an image from a closing? Whether it’s on Facebook or Instagram, you must be sure to tag your client in the image. Tagging them will give them the opportunity to leave a positive comment. Both the photo itself and potential comment will show a prospect that you’re more than capable of selling their home in a high-quality manner.

Although the benefits are huge, a lot of agents actually miss out on the opportunity of taking a picture at closing. To ensure that you don’t forget, it’s best to make it part of your procedure. Just remember—always ask for your client’s permission before you start snapping away!


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