Your personal brand is what sets you apart from other agents. However, the trick is discovering the best tactic for getting your brand in front of a broad audience. Distributing promotional copies of American Lifestyle magazine to high-traffic businesses within the community can help you reach a multitude of prospects from all walks of life. Businesses with large waiting rooms tend to yield the greatest results—medical offices, beauty salons, and fitness centers.
What should you keep in mind when approaching businesses?
- Make a scene.
There’s no denying that the idea of blindly walking into a quiet office may seem nerve-racking. But the best way to quickly conquer this fear is diving headfirst into the situation. Announce yourself to the front desk representative, and kindly ask where the best location is to leave your promotional copies. Your actions should never be secretive. It’s important to keep in mind that you’re making a first impression on both the employees and the patrons.
- Highlight the local aspect.
Your community is the backbone of your business. Going above and beyond for local companies should be a top priority. In fact, your passion for helping the local economy grow should be your main selling point when inquiring if you can leave copies of your magazine. In many instances, as soon as the front desk hears the phrase “supporting local businesses,” he or she will be more inclined to let you leave copies and may even flip through the magazine themselves. It will be a pleasant change for local businesses to work with another fellow local business.
- Own it.
There’s no shame in letting it be known that you’re trying to grow your core sphere. Networking is the foundation for multiple industries and people will admire your tenacity. Demonstrate that you’re proud to have your brand attached to a high-quality magazine by asking patrons if they would like a copy. Tell them about the compelling content that is featured in the Issue—either a delectable recipe or a distinctive travel piece. Once they hear about the valuable content, they’ll have a difficult time turning down a free magazine.
Targeting high-traffic areas can be extremely beneficial in garnering new prospects. Remember to elude confidence, express your love for your local community, and most importantly, enjoy yourself!
To request a free sample, visit http://remindermedia.com/request-a-sample-magazine/.