Partnering with Local Businesses Using American Lifestyle magazine

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One of the most effective ways to expand your brand visibility is to partner with a local business with American Lifestyle magazine. If forged correctly, partnerships provide high levels of exposure to new prospects you might not otherwise come into contact with. Here are some tips to make sure that the business you choose will net you more clients and more deals.

  • Pick the perfect partner.
    Car dealerships make great partners because they can hand out promotional copies to everyone that buys a car from them. Mortgage brokers are a pretty obvious, yet effective choice. Personal trainers and yoga teachers tend to work with affluent clientele and centers of influence who are great to know. When you do choose a partner, make sure to get their mailing list as part of the deal. That way you can find the folks in your area and start sending them American Lifestyle magazine directly. Make sure they are eager to hand out the magazine to everyone in their sphere. The more they leverage it as a marketing tool, the more business you get.
  • Create a win-win proposition.
    The best companies usually need to be pitched. Partnering with the perfect business in your community can be tricky. The person in charge of marketing might not jump at the first opportunity. Be ready to discuss the number of people on your mailing list and what they look like as a consumer. Are they urban, rural, or somewhere in the middle? Are they young or old? What kind of purchasing power do they have? The more information you have, the better case you will be able to make. If you want them to take an ad in the magazine, they’ll want to know who they are advertising to.
  • Help them with an ad.
    Some businesses might not have an ad, or at least one that will work for the magazine, but that doesn’t mean that you can’t work together. Broker a deal and have them create an ad with ReminderMedia’s creative services team. They will get an amazing ad that they can use for all of their marketing efforts.

It can be a trial and error process. If a partnership doesn’t seem to be generating a lot of return, don’t hesitate to switch gears and seek out a new business. The bottom line should always be you increasing your profits.

 


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