According to statistics, more than one billion people are active on Facebook. What does that mean for businesses? That there’s a sizeable opportunity to garner leads using this popular platform. Although the most well-known tactic is paid advertising, there are a few different ways to leverage organic efforts on your business page to capture leads.

Below are four different examples that can help to land you more prospects and grow your business—all for a minimal amount of money.

1. Post URLs for offers directly to your page.
   One of the easiest ways to capture leads is by creating a post that contains the URL that directs readers to an offer. Once they land on your page, they should be prompted to fill out some sort of contact form. Remember to receive their contact information, you must offer them something in return. It could be anything from a local guide to a buying FAQ sheet. Be sure to tell readers exactly where the URL will take them. In the post, include verbal phrases like “Download this local guide,” or “Learn the ins and outs of buying.” Including descriptive language will make your posts transparent and reduce the possibility of readers becoming frustrated when they’re directed to a form.
2. Use Facebook Live for promotional content.
   It’s no secret that Facebook favors video content. In fact, Facebook’s video platform, Facebook Live, has impressive engagement stats. According to data, people comment ten times more on a Live video versus a regular video. Consider going Live to highlight your promotions. If there’s an upcoming event, such as an open house, go behind the scenes during the setup. You could even host a live Q&A about your services. All Live videos should include a verbal and text call-to-action, as well as the URL that you’re directing viewers to.
3. Add a call to action button to your page.
   Facebook allows users to add a call-to-action button at the top of their business page. Although the button is simple, it’s extremely powerful. It can help drive more traffic from Facebook to your desired page. Facebook offers seven pre-made buttons—Sign Up, Shop Now, Contact Us, Book Now, Use App, Watch Video, and Play Game. The best part? You can change the button and the web page it links to, enabling you to align your call-to-action with your current business goals.
4. Share curated content.
   Content curation is the act of researching and sharing pre-made, high-quality content across various platforms. Fortunately, Facebook acts as the perfect platform. Whether it’s sharing a URL to a relevant article or posting a video from an industry thought leader—all should provide value and entertainment for your followers. Posting valuable content consistently will allow your followers to use your page as a resource. Additionally, curated content will spark engagement, developing relationships, which in turn can lead to clients.

Utilizing Facebook for lead generation doesn’t have to drain your marketing budget. Implementing these three simple, yet effective tactics, will give you the competitive advantage that you need to succeed in your industry.