The modern age has given us a ton of ways to distract ourselves. When we’re entrenched in our devices time melts away as we sit transfixed in the digital abyss. Streaming television, checking social media, playing silly games, if we could quantify the amount of time we waste engaging with these programs and platforms there’s a decent chance we’d throw our phones off a bridge.
These subtle vices steal away your time in tiny increments. Web designers are engineering everything to be as addictive as possible, and as more companies crop up every day, our attention is being fought over by some of the most influential, powerful tech companies in history. Facebook, Google, Snap, are all innovating at a rapid pace in the interest of keeping you logged in for as long as possible.
The attention economy is booming, and you have a nearly infinite number of ways to spend your precious time. With great selection comes great responsibility. I’m not writing this to encourage agents to break away from their phones. I’m here to recommend you focus that attention on your career and kill two birds with one stone. If you’re going to be addicted to something you might as well be addicted to growing your business.
Don’t just be a lurker, make meaningful comments on other people’s content.
When someone comments on one of your posts, make sure you acknowledge it and attempt to start a dialogue.
The ROI on a single comment is slim, but if you parlay it into a casual coffee meeting then there’s a much bigger payoff. Move folks through the funnel.
When you check social media, calibrate your mind to be check it for opportunities to connect with prospects. Everything you do on social media platforms should be, directly or indirectly, aimed at growing your book of business.
By Luke Acree, President of ReminderMedia