3 Quick Tips to Improve Your Door Knocking

admin

Posted on

For a Realtor®, lead generation is the mainstay of the industry. From cold-calling to email campaigns and social media ads, the industry is inundated with lead generation tactics. Yet the old-school door-knocking method is often overlooked. If done correctly, pounding the pavement can be an extremely effective, and, frankly, can open more doors than other methods.

Declare your neighborhood

""

If there’s a trendy section that has a lot of potential, make it your mission to become its go-to agent. Consider doing as much research as you can. Study the demographics and market trends—the average age of residents, income, previous home-selling prices, and average days spent on the market. Learn the local hot spots, such as a quaint coffee shop or bustling pizza restaurant, and name drop during your interactions. Becoming a wealth of knowledge will make you more appealing and heighten the chance of people using you to either buy or sell in their neighborhood.

Use a script

There’s a fine line between sounding rehearsed and sounding seasoned. There are various door-knocking scripts that you can take advantage of. But it’s beneficial that you find one script that works best for you and tailor it to your liking. When it comes time to knock, rely on the script to get you started. It should be a foundation, not the whole conversation. Try to hit on the key points, and build momentum. As time goes on, you’ll find yourself continuing to tailor your script mentally and, ultimately not having to rely on it whatsoever.

Leave something memorable behind

Although the homeowner is taking the time to listen to your pitch, he or she could easily forget your name and face as soon as the door shuts. It’s vital that that you come prepared with marketing materials to leave with potential clients. Typical items like a business card, flyer, and postcard are useful, but they’re not as memorable as a high-quality, customizable, impression piece.

""

Get your free sample of our most recent issue sent to your inbox.

Consider integrating a personally branded magazine from ReminderMedia into your deliverables. These publications are branded to you in six keys places, and their 48-pages are filled with timely, entertaining content and images popping with color. They are an unusual way to stay top of mind with potential clients and convey a sense of gratitude for opening the door. Let them know you’d be happy to put them on your mailing list (a nifty hack for getting contact info!)

This spring, don’t dismiss door knocking. Whether you’re a new agent or a seasoned vet, it could generate a unique set of leads for you.

Written by admin